Chris Cooper is a serial entrepreneur who has seen a lot of success, so now he’s passing on what he’s learned through a mentorship company for entrepreneurs called Two-Brain Business. Chris is focused on nuts and bolts of entrepreneurship, like what are the phases people go through when developing scalable businesses and how do people move between them? To answer these questions, Chris brings together his personal business experience, incredible consistency (he’s written a blog post every day for the last 10 years), and a keen understanding of the benefits of entrepreneurship.
One of the macro benefits that Chris sees is that entrepreneurship makes the economy less fragile. A lot of cities and towns rely on major industrial employers – and when they close down or leave, that has a major impact on the economy of the region and almost every family in it. Chris says what these places need to bounce back is an anti-fragile approach, which is not one big industrial employer but 300 small businesses.
Another benefit is that when people don’t have to worry about money, they can worry about the important, impactful things – like spending time with their kids and living in alignment with their values.
You may think that being an entrepreneur isn’t for everybody, but Chris didn’t grow up in an entrepreneurial family or have access to a lot of extra resources. In fact, he attributes his jump into entrepreneurship to two former personal training clients who saw that personal training wasn’t paying the bills and pushed him to start his first company.
If it sounds like you’re in the same shoes that Chris had on back then, working for someone else but struggling to pay your bills, he has a lot of helpful tips:
It's super important to have both wins to motivate you and losses to keep you humble Get into the habit of paying yourself at the start of your business Focus on the information that applies to you and filter out the rest
Through his mentoring practice, Chris also identified four phases of entrepreneurship, which he wrote about them in his book Founder, Farmer, Tinker, Thief: The Four Phases of the Entrepreneur's Journey.
Want to know what phase of entrepreneurship you’re in? Well, you should be interested, because it can help you figure out where to go next – and you can find out at twobrain.com.
Don’t be a podcast junkie…
Resources:
Learn more: twobrain.com Read: Founder, Farmer, Tinker, Thief: The Four Phases of the Entrepreneur's Journey Read:Ep. 75 - Lean Into a Purpose-Driven Life
Ep. 74 - How Entrepreneurs Can Thrive Together & Make Money Matter - with Cole Hatter
Ep. 73 - The Origins of Saddleback Leather: Saying Yes & Giving with Purpose - with Dave Munson
Ep. 72 - Living Life Curious, Fulfilled, & with Purpose - with Marie Forleo
Ep. 71 - Mastering Behavior Change: Tap into Your Purpose & Potential - with John Berardi
Ep. 70 - Giving, Purpose, and Fulfillment - with Dr. John Berardi
Ep. 69 - Why Peak Performers are Driven by Purpose - with Brad Stulberg
Ep. 68 - Let’s Get Back in the Game
Ep. 67 - Red Fish, Bluefish: Perfection is in the Imperfection - with Steve Sims
Ep. 66 - Understanding is Half the Battle - with Ken Kannappan
Ep. 65 - A School of Champions - with Todd Stottlemyre
Ep. 64 - Getting Motivated at Halftime - with Coach Lou Holtz
Ep. 63 - Rise From The Ashes
Ep. 62 - What Are You Doing to Better Yourself Today? - with Adam Eidson
Ep. 61 - Give Back to Comeback - with Cindi Busenhart
Ep. 60 - The Game of Adversity - with Nick DiNardo
Ep. 59 - Why We Love the Comeback Story (and How You Can Leverage That) - with Geoff Woods
Ep. 58 - Happiness, Fulfillment, & You
Ep. 57 - Annihilating Adultitis - with Jason Kotecki
Ep. 56 - Rethink Happiness & Live a Life of Authentic Joy - with Doug Kisgen
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