The Duct Tape Marketing Podcast
Business:Marketing
Rate, Review, & Follow on Apple Podcasts
In this episode of the Duct Tape Marketing Podcast, I interviewed Corey Quinn, former CMO of Scorpion and now a dedicated agency coach, Corey specializes in guiding agency founders to scale with vertical market specialization. At Scorpion, he played a pivotal role in growing the agency’s revenue 8x in 5 years to a remarkable $150M. Corey is also the author of 'Anyone, Not Everyone,' a comprehensive guide for agency founders looking to move beyond founder-led sales. He is currently on a mission to empower 1,000 agencies to become vertical-market specialists, leveraging his extensive experience and insights.
In this episode Corey provides a comprehensive blueprint for agency founders looking to transition from being generalists to specialists in their field, paving the way for vertical market domination and sustained growth.
Corey Quinn underscores the significance of vertical market specialization in transitioning from founder-led sales to scalable growth for agencies. By honing in on a specific vertical, founders can position themselves as experts, differentiate their services, and attract ideal clients. Corey outlines actionable steps for identifying the right market, validating its potential, and building relationships with key influencers. With a focus on long-term success, agencies can leverage vertical market specialization to achieve sustainable growth and dominance within their niche.
This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Mar 31,2024. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!
Learn more about your ad choices. Visit megaphone.fm/adchoices
Empowering Women And People Of Color In The Workplace
The 5 Elements Of Your Core Story
Standing Out In A Crowded Market
The Content Strategy That Works
Strategies For Building A Successful Self-Employed Life
Rewriting Your Life From The Inside Out
My Favorite Podcast Conversations From 2021
5 Trends For Small Business Marketing In 2022
Happiness Begins With Gratitude
Why You Need To Humanize Your Brand
A Better Process For Finding The Best Talent
Rethinking Our Relationship To Time
A Guide For Men Who Refuse To Settle
How Shifting Your Mindset Can Boost Your Productivity
2 Creative Ways To Fuel Your Referral Engine
How To Build A Strategic Partner Network
Scaling Your Business Through Acquisition
How To Brand With Purpose
Ramping Your Brand For Exponential Growth
How To Live Your Ideal Entrepreneurial Life
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips