The Duct Tape Marketing Podcast
Business:Marketing
Rate, Review, & Follow on Apple Podcasts
In this episode of the Duct Tape Marketing Podcast, I interviewed Corey Quinn, former CMO of Scorpion and now a dedicated agency coach, Corey specializes in guiding agency founders to scale with vertical market specialization. At Scorpion, he played a pivotal role in growing the agency’s revenue 8x in 5 years to a remarkable $150M. Corey is also the author of 'Anyone, Not Everyone,' a comprehensive guide for agency founders looking to move beyond founder-led sales. He is currently on a mission to empower 1,000 agencies to become vertical-market specialists, leveraging his extensive experience and insights.
In this episode Corey provides a comprehensive blueprint for agency founders looking to transition from being generalists to specialists in their field, paving the way for vertical market domination and sustained growth.
Corey Quinn underscores the significance of vertical market specialization in transitioning from founder-led sales to scalable growth for agencies. By honing in on a specific vertical, founders can position themselves as experts, differentiate their services, and attract ideal clients. Corey outlines actionable steps for identifying the right market, validating its potential, and building relationships with key influencers. With a focus on long-term success, agencies can leverage vertical market specialization to achieve sustainable growth and dominance within their niche.
This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Mar 31,2024. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!
Learn more about your ad choices. Visit megaphone.fm/adchoices
Rethinking The Words You Should Lose For Those To Use
How Virtual Assistants Are Reshaping The Business Landscape
The 7 Deadly Marketing Mistakes
The 4 Commitments To Grow Your Reach Online
How To Write A Business Book That Matters
Unveiling The Future Of AI
Embracing Your Entrepreneurial Superpower Being Unemployable
How To Turn Adversity Into Purpose Through Mindset
Rewiring Organizations For A Successful Digital Transformation
How To Retain Top Talent While Prioritizing Their Quality Of Life
The 5 Key Skills That Successful Managers Possess
Successful Remote Work Through Asynchronous Management
How Employee Experience Shapes Brand Perception
Strategies For Successful Product Launches
The 7 Myths About Following Your Creative Pursuits
The Power Of Digital Strategy In The Digital Age
Building A Strong Social Media Strategy For Business Growth
How To Maximize The Power Of Newsletters
Redefining Success In Sales With The Unsold Mindset
The Eight Steps For Creative Brilliance
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips