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Exclusive: A lawyer acting on behalf of Canadian broadcaster Radio-Canada is threatening podcast apps that use its podcast feeds. Our investigation today discovers that in the overly-broad legal threat, the lawyer is confused about...
Sponsored by Podcast Movement. The 12th Annual Podcast Movement is returning to Dallas, TX, uniting creators, industry experts, and professionals from across the globe for the podcast industry's premier event. Aug 18-21. Code PODNEWS saves $75!
- Exclusive: A lawyer acting on behalf of Canadian broadcaster Radio-Canada is threatening podcast apps that use its podcast feeds. Our investigation today discovers that in the overly-broad legal threat, the lawyer is confused about how podcasting works, and even who his client actually is.
- Host-read ad marketplace Gumball has launched contextually-relevant “adaptive ads”. The tool “considers the similarities between a show’s audience and brand’s target buyer, the specifics of the brand’s ad copy, and the content and tone of a particular episode, to create a script that captures the brand’s requirements while thematically matching the podcast episode it’s being inserted into.”
- “It’s time for the advertising industry to stop thinking in silos and start thinking in moments.“ - Writing in Podnews, Kym Treasure, founder and CEO of Audacia Audio, suggests that brands should embrace a cross-channel strategy that follows listener behaviour.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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