Rebranding an existing business is not an easy task to be taken lightly, but when done right the benefits are worth the extra effort, attention to detail and dedication to the process. Our guest on episode 184 is Tim Priebe, CEO of Backslash Creative, which recently went through a multi-year rebranding process from T&S Online Marketing (since 2014) and the original launch name of T&S Web Design. The Backslash Creative team recently unveiled (still technically in transition) the major rebrand as part of their 20th business anniversary. https://backslashcreative.com
We discuss the motivation to make the change, details of the rebranding process and the importance of doing everything as close to perfect as you can to make a rebranding effort worthwhile and ultimately beneficial. Priebe is also the Publisher of the Edmond Business online magazine and has written 5 books on web design, social media and digital marketing.
The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen, watch, stream or subscribe: https://bit.ly/StrategicGrowthPodcast
The Evolution Of Crisis Communications Protocols
COVID-19 Adapt, Adopt or Pivot Still Important in 2021
Entrepreneur School Q and A
Protocol: Purpose, Concept & Execution
Client/Customer Focused Innovation
Leadership By Delegation
Bonus Episode: 2020 Review
Continue To Adapt Adopt Pivot During COVID-19 (with bonus audio)
Special Guest Corey Walker, Managing Partner of Ncite Partners
A Better Way Of Explaining Strategy
Learning From Failures: Crisis Communications, Cancel Culture & Unmet Expectations
Busting 10 Myths of Crisis Communications
Q4 2020 Winter Is Coming – Plan Now For 2021
Special Guest: Rachel Mathew, Co-owner Polston Tax – Bonus Ep
6 Steps For Managing “Cancel Culture” Public Relations
Managing Expectations, Strategy, Goals, Objectives, Tactics & Measurement
Starting A Brewery In A Pandemic
Social Distancing For Business w/ Special Guest Steve Davis
Business Development A to Z
Adding Another Marketing Acronym: A.M.M.O.
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast