Product Innovation Series with Aram Melkoumov
Business:Management
About Monika Ocieczek
Monika Ocieczek is the head of product design at Primer. Monika has also served as a CPO and co-founder at Gimi AB, a youth-first neo-bank, and as a product manager and team lead at Tink.
Monika is widely recognized for her work in Fin-tech and has been named one of the "Top 250 most promising Fin-techs in the world 2018" by CBInsights and one of the "The hottest startups in Stockholm" 2019 by Wired. Monika has a Master of Science in Marketing and Management from the Stockholm School of Economics and a Bachelor's degree in Economics from the same school.
SHOW NOTES:
0:11 | Episode intro and what’s in for you today
1:21 | Why product designers might do things that aren’t in the best interests of customers
3:43 | Evolution of product design approaches over time
5:54 | How Monika’s background in marketing and product blends into product design
8:47 | The role of product marketing in product design
11:28 | How do you become a genius in serving customer’s interest
13:44 | Monika’s thoughts on the best practices in a startup environment
20:16 | Characteristics and qualities of a successful product designer
23:34 | The source of intuition among many product designers
27:17 | Changing thinking patterns from time-tested principles around product design
32:08 | Who should be blamed for unsuccessful product
33:54 | If Monika was to make a 30-second social media video, what would she say, and how would it look like
35:18 | Monika’s most exciting part of her job and why
36:54 | Wrap-up
QUOTES:
“In product design, the primary focus should be on the users because that always leads to great products, and that great product leads to more business value.” [2:02]
“There are two schools of thought that are very popular within product design. These are Google’s Design Print and IDEO Design Thinking. What is lacking in the market is a school of thought on product design that focuses on fast-growing and high-performing startups.” [4:15]
“Marketing in the digital space is more interactive than in the traditional way.” [06:26]
“No matter which product methodology or framework you use in design, it may not be the best, or most successful.” [31:49]
Follow Monika Ocieczek
Company’s Website: https://primer.io/
LinkedIn: https://www.linkedin.com/in/monika-ocieczek/
Can Evolutionary Science Make You A Better Product Marketer? - Carmen Williams, Zuper
The Hardest Part Of Being The First Product Person In A Start-Up - Rachel Folz, Cerkl
Don’t Discount Having A Great User Research - Ahmad Kadhim, TimeSaved
How Designers Can Stop Being Ignored By Executives - Jeffrey Greene, NinePatch
How Popular Trends Harm Your Product - Edoardo Ferrara-Bardile, N26
Succeeding as the First Product Hire in a Startup - Usama Khan, Stage TEN
How to Pick Digital Product Design & Development Studio - Aram Melkoumov & Sergey Ross
Can Products Really Be Life-Changing? - Abhishek Bhasin, Uplinq
Avoiding Distractions and Wasted Resources as a Product Manager - Mahdi Farra, Ronday
How Web3 Product Management is Different - Filippo Di Trapani, remx.xyz
Enterprise vs. B2B Product Management: Are They Different? - Pavan Singh, Lynx Technologies
Product Biases and How to Overcome Them - Manuel Breschi, Typeform
Fear, Anxiety, and Product Management - Stephen Grillos, SiteRx
What is Staff Augmentation and is It Worth it? - Aram Melkoumov & Sergey Ross
Create a Product They Can’t Replicate with Product Discovery - Aram Melkoumov & Sergey Ross
How Data Can Become Dogma For Product Managers - Blagoja Golubovski, Visit.org
What Most People Misunderstand About Product Design - Sean Dekkers, Digits
Building Better Products By Striking Strategic Partnerships - Kabir Mathur, Typeform
Mistakes to Avoid When Pursuing Product Led Growth - Meraj Imani, Fiix
Stories From The Everyday Life of a Product Manager - Idoh Gersten, Circle CI
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