Pencil Kings | Inspiring Artist Interviews with Today’s Best Artists
Arts:Visual Arts
David Emmons is the owner of Artist Marketing Formula, a company that helps artists and small specialty business owners utilize the power of the internet and social media marketing to successfully—and sustainably—sell online. Before creating Artist Marketing Formula, David spent many years selling his copper and stained glass sculptures at various art fairs. After mastering the life-changing art of selling his products online, David decided to teach others how to create sustainable and profitable online businesses using social media.
In this episode…Gone are the days when a simple phrase like "build it and they will come" sufficed for a marketing strategy. Like other business owners with a powerful product, artists now have to engage in strategic marketing strategies to reach their audience and boost their sales. However, this doesn't have to be an intimidating process—in fact, marketing your art today is easier than you may have imagined.
Artist David Emmons saw first-hand how social media ads could change the way he connected to his fans and buyers. After transitioning from selling at art festivals to selling online, he decided to create a program to help fellow artists create their own profitable and successful online businesses. Since then, his Artist Marketing Formula has guided countless artists and creatives on their journey to creating a sustainable income using effective online marketing strategies.
In this week's episode of Pencil Kings, host Mitch Bowler sits down with fellow creative and Founder of Artist Marketing Formula, David Emmons. Together, they discuss common misconceptions about marketing your art, how to effectively engage with fans and buyers online, and the tools you need to succeed using social media. If you want to find out more about David’s secret sauce to creating sustainable income using online marketing, then stay tuned!
PK 043: Want to become a childrens book artist? Erin McGuire tells her story of how she got into the industry.
PK 042: Want to get your first art job? Elise Hatheway tells you exactly what it takes to get noticed.
PK 041: Looking to get your art seen? Try picking up the pace as Justin Harder explains exactly what that means.
PK 040: From illustrator to gallery artist, Dave Calver shares his story spanning over 40 years as an artist
PK 039: Ever struggled with your art? It's time to dive deep into the mindset of successful artists with Cory Huff.
PK 038: Want to create with an IPad or Tablet? Portrait artist Roz Hall explains how he uses technology to smash the barriers to being creative.
PK 037: Thinking of starting a creative business? Comic artist Derek Rodenbeck walks us through the mental game of starting a t-shirt company.
PK 036: Combining all different resources and tools to become a multimedia artist with Simon Dyjas
PK 035: Want a career as an artist but don't know where to start? This podcast with Allan McKay will show you how.
PK 034: Learn how to create a children's book, where to publish it and how to overcome any problems you will have along the way.
PK 033: UI Designer for Bioware's Dragon age Inquisition Tyler Lee talks about what life is like in the studio and how he became a UI Designer.
PK 032: Learn to sell your tshirts online as Jeff Sheldon tells the story of how he created the Ugmonk design & clothing company
PK 031: How to get noticed by studios and get your foot in the door for your first art job with Joe Spadaford.
PK 030: Kevin Kramer explains how to draw portraits that are photo realistic.
PK 029: Arturo Aguirre talks about how to make your own comic book.
PK 028: Cyrus Smith talks about what life is like as a fine artists living and working in a foreign country.
PK 027: Dustin D'Arnault talks about setting your goals and creating a proper portfolio.
PK 026: Yamile Yemoonyah talks about how artists can make more money by selling their artwork through different channels.
PK 025: Cat Lavery talks about how selling prints online and success on kickstarter.
PK 024: Dwayne Vance talks about what happens when depression hits, how it affects your ability to be an artist, and what the road to recovery looks like.
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