Pencil Kings | Inspiring Artist Interviews with Today’s Best Artists
Arts:Visual Arts
David Emmons is the owner of Artist Marketing Formula, a company that helps artists and small specialty business owners utilize the power of the internet and social media marketing to successfully—and sustainably—sell online. Before creating Artist Marketing Formula, David spent many years selling his copper and stained glass sculptures at various art fairs. After mastering the life-changing art of selling his products online, David decided to teach others how to create sustainable and profitable online businesses using social media.
In this episode…Gone are the days when a simple phrase like "build it and they will come" sufficed for a marketing strategy. Like other business owners with a powerful product, artists now have to engage in strategic marketing strategies to reach their audience and boost their sales. However, this doesn't have to be an intimidating process—in fact, marketing your art today is easier than you may have imagined.
Artist David Emmons saw first-hand how social media ads could change the way he connected to his fans and buyers. After transitioning from selling at art festivals to selling online, he decided to create a program to help fellow artists create their own profitable and successful online businesses. Since then, his Artist Marketing Formula has guided countless artists and creatives on their journey to creating a sustainable income using effective online marketing strategies.
In this week's episode of Pencil Kings, host Mitch Bowler sits down with fellow creative and Founder of Artist Marketing Formula, David Emmons. Together, they discuss common misconceptions about marketing your art, how to effectively engage with fans and buyers online, and the tools you need to succeed using social media. If you want to find out more about David’s secret sauce to creating sustainable income using online marketing, then stay tuned!
PK 023: Judy tells the story of how she changed from being a writer to a professional 'doodler'
PK 022: Jared Fiorino talks about how he became an established artist in the brand name clothing industry.
PK 021: Adam Volker talks about what it's like to be the creative director at Moonbot Studios.
PK 020: Oliver Dominguez talks about becoming a freelance artist right out of school.
PK 019: Daniel Davis aka Steam Crow tells the story of how he went from being a graphic designer to being a successful mainstay on the comic art circuit.
PK 018: Mitch Bowler on how Pencil Kings came to be and what we're doing to help artists worldwide
PK 017: Will Terrell talks about overcoming emotional issues for artists, building communities and his journey to find himself as an artist.
PK 016: Mechanical Apple Mechanical Apple Artists Ari Gibson and Jason Pamment talk about the steps they took to create their boutique animation studio.
PK 015: Francis Vallejo talks about the life of a freelance artist.
PK 014: Jennifer Llewellyn on the path from animator, to freelance to app creator.
PK 013: Derek Rodenbeck on setting a direction for your life and your art.
PK 012: Mike Grills on finding bliss as an artist, hustle, and how he discovered his art style.
PK 011: Ken Wong talks Monument Valley and how creates his art.
PK 010: Shane Madden talks about his various artist experiences and gives advice to those looking for work.
PK 009: Sourav Dhar on what it takes to be a matte painter and how to get your work discovered online.
PK 008: Andrew Sides on what it takes to be an artist and how he's using 3D Printing
PK 007: Darren Yeow talks about his successful kickstarter to create the ultimate bag for artists
PK 006: Lazaro Ruiz on how to create toys
PK 005: Sergio Peaz on how being a successful storyboard artist
PK 004: Chris Kirkland on selling your artwork online
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