One of the most asked questions when it comes to publishing is whether to go the traditional or self publishing route. Ruth Soukup has done both and is here to share both her experiences and her recommendations.
Ruth is a New York Times Best-Selling author, founder of Elite Blogging Academy, and host of the Do It Scared Podcast amongst so many other things. After blogging for several years she decided to write a book and so started her journey into publishing.
A friend of hers referred her to an agent and after paying thousands to have a book proposal written up, her blog exploded. While she was in the process of pitching one book, she decided to write and self publish, How to Blog for Profit. She kept being asked the same question over and over again and the book was born.
She received amazing feedback on the book and later built Elite Blogging Academy to further help her audience learn to create a source of income from their blogs. By the time her traditionally published book came out, she’d written and self published another book.
Ruth signed a contract with her publisher for two books and after she fulfilled her obligations, swore she would never go the traditional route again.
Later on she did end up going the traditional publishing route one more time, but is now completely done with it. She has more control over her self published books and she receives almost 100% of her royalties.
Listen in as she shares her experiences from both sides of the publishing world and why, for her, self publishing makes the most sense. She stresses that the way in which you publish your book needs to align with your overall goal for that book.
Is your book meant to be an introduction to your company or are you publishing so that you can be labeled an author? Do you plan on writing more than one book and want to be able to use earlier books in your marketing? Are you building a business rather than JUST becoming an author.
If you’re on the fence about which publishing journey you want to take, then you need to listen to this episode. Ruth lays it all out there so that you can truly make an informed decision!
Show Notes
[00:41] Welcome back to the show New York Times Best-Selling author Ruth Soukup. [03:24] What’s the difference between traditional and self publishing? [04:27] If you want to do traditional publishing, you have to have an existing platform. [07:41] During the process of trying to propose her book to a publisher, her blog exploded and she wrote a new book and self published it. [09:59] Traditional publishing is a much longer process than self publishing. [10:56] What was the most difficult part of the traditional publishing route? [13:23] The experience has gotten worse and worse with each new book. [16:26] Were her self published books outselling her traditionally published books? [18:16] All this said, why did she decide to traditionally publish a third book? [20:23] One thing traditionally published books do is make it easier to make the lists. [23:08] Learn more about “list” practices and why they mean nothing. [24:37] Why will Ruth never traditionally publish again? [26:56] How you can use your book in your buyer’s journey when you self publish. [29:45] Which path does Ruth recommend for someone who has never published a book? [31:48] Is there a good reason to traditionally publish? [35:25] How has How to Blog for Profit helped boost Elite Blogging Academy? [38:21] Putting the book before the course has absolutely worked best for Ruth. [39:33] Has the free + shipping funnel been successful in generating leads for EBA? [43:33] If you want to see Ruth’s funnel go to www.elitebloggingacademy.com/book. [44:29] Which marketing strategy has moved the most copies of her book? [46:43] Ruth gives one last amazing tip to take away from this conversation. [48:05] What advice would she give to the earlier version of herself? [48:56] Connect with Ruth.Links and Resources
Self-publishingschool.com Spsfreetraining.com Circle of Profit Ruth’s Website Ruth Soukup Omnimedia Elite Blogging Academy Do It Scared Do It Scared Podcast Living Well Planner Living Well Spending Less SPS 008: Creating a Thriving Business, Blog, and Raving Fans with Ruth Soukup Living Forward by Michael Hyatt Author Advantage Live 2020Ruth’s Books:
Do It Scared Living Well Spending Less How to Blog for Profit 31 Days of Living Well & Spending Zero 31 Days to a Clutter Free Life UnstuffedSPS 225: Why Affirmations Don’t Work & How To Use Afformations Instead with Noah St. John
SPS 224: The Engineer Approach To Millions Of Copies Sold with Todd Sattersten
SPS 223: The 2 Week Vacation Test & Scaling From 6 To 7 Figures with Austin Netzley
SP 222: How To Host An Epic Book Launch Party with Nick Gray (The 2 Hour Cocktail Party)
SPS 221: Mastering Marketing, Book Promotion and Hypnautic Writing with Dr. Joe Vitale
SPS 220: The Story Blender: How I Sold 1 Million Copies Of My Novels with Steven James
SPS 219: Selling 1M+ Copies Of Multiple Books & Getting Your Book In Airports with Jay Papasan
SPS 218: Portable Stories, Great Case Studies, And Writing Books People Share with Joey Coleman
SPS 217: Mastering the Art of Writing & Selling Books with Bestselling Author, Dr Shefali
SPS 216: Growing Your Marketing Agency Using A Book with Erik Huberman
SPS 215: The Secrets To Editing Success, Fictionary, And Making Your Story Unforgettable with Kristina Stanley
SPS 214: The Pursuit Of The Wall Street Journal Bestseller List…Exactly What It Takes with Steve Chou
SPS 213: She Builds: The Anti-Hustle Guide To Book Marketing & 1M+ Copies Sold with Jadah Sellner
SPS 212: Lessons Learned From 5,000+ Calls With Aspiring Authors with Chad Aleo (The Book On High Ticket Sales)
SPS 211: Writing A Book While Raising 8 Kids & Running A 7 Figure Business with January Donavan
It's my birthday, but guess who's getting a gift? That's right, it's YOU! Visit selfpublishing.com/birthday to grab it
SPS 210: Profitably Running Book Ads & Staying At #1 For 135 Days Straight with Nate Hambrick
Announcement: Life Changing Event, Huge Speakers, And Prices Going Up Soon
SPS 209: Your Two Weeks Notice & Doing $1M From Your Book Launch with Amy Porterfield (Behind The Scenes Of Her NYT Bestseller Launch)
SPS 208: Landing Your Dream Job & Advice From In The Trenches Doing 2,800+ Author Coaching Calls with Michael Lachance
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