On today’s episode of Leaders of B2B, we are joined by Inna Kuznetsova, CEO at ToolsGroup. Inna delves into the dynamics of decision-making within business deals, emphasizing the necessity of balancing immediate gains with long-term sustainability and resilience, particularly in the complex realm of supply chains.
The conversation navigates the challenges faced by businesses in securing deals that appear lucrative but may harbor hidden risks and unfavorable terms. Inna underscores the importance of rigorous assessment and caution, advocating for a deeper understanding of agreements to safeguard against future complications.
Key Takeaways:
(06:03) Addressing deep business challenges in B2B environments.
(10:56) The critical role of AI in supply chains during economic uncertainty.
(19:00) The power of real-time data in supply chain decisions.
(26:30) CEOs' direct role in customer engagement and strategic deal assessment.
(35:07) Preparing supply chains for economic shifts and downturns.
Resources Mentioned:
Inna Kuznetsova -
https://www.linkedin.com/in/ikuznetsova/
ToolsGroup | LinkedIn -
https://www.linkedin.com/company/toolsgroup/
ToolsGroup | Website -
https://www.toolsgroup.com/
Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.
We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.
You show up and have conversations, we handle everything else. Learn more at ContentAllies.com
#B2B #BusinessLeaders #Leadership
Successfully Leading a Services Business and Retaining Talent with Steve Baines of Apps Associates
Leveraging Marketing Expertise To Build a Great Company Culture Around People with Raj Sarkar of 1Password
Growing a SaaS That Helps SaaS Companies Sell with John Street of Pax8
Communicating With Your Audience and Success Factors in Marketing with Moni Oloyede of Fidelis Cybersecurity
Efficient and Intelligent Knowledge Management by Connecting to the Right People with Peggy Choi of LYNK
Success Stories in Entrepreneurship Start With Setbacks with Marion Mariathasan of Simplifya
Improving Sales Through Intrapersonal and Interpersonal Skills with Phillip K. Naithram of DC Local Leaders
Growing Your Company Smartly Through Customer Success with Firaas Rashid at Hook
Using AI to Improve Employee Engagement Without Disrupting Their Work with Samir Diwan of Polly
Developing Business Communities Using Cloud Software with Eric Schmidt of Glue Up
Creating Open Source Software Along With a Viable Commercial Design with Tim Hinrichs of Styra
Getting Ahead in Marketing Through Research and Innovation with Chris Cheatham of Bold Penguin
Acquiring Profitable Clients Through Personalized Marketing with Patrick Ward of Rootstrap
Scaling Companies Effectively Using Interim Revenue Executives with Tom Glason of Scalewise
Marketing Strategies and Communication for Data Security Solutions with Orlee Berlove of PreVeil
Gaining Valuable Customer Insight Through Field-Focused Marketing with Steve Garrison of Stellar Cyber
Helping Deskless Workers With No-Code Customizable Software with Prateek Chakravarty of Zinier
Scaling Your Startup Effectively by Using Data and Investing in Culture with Eric Futoran of Embrace
Autonomous AI Drives Efficiency in Finance and Accounting with Alexander Hagerup of Vic.ai
Using Data and Tech to Democratize Wealth Management with Abby Salameh of CAIS
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money