HALO Talks: Elevating Wellness
Business
Live from the floor of the March 2023 IHRSA Trade Show in San Diego, Pete Moore sat with long-time fitness industry veteran Jarrod Saracco, Founder of the Health Club Doctor, to discuss the challenges and opportunities in the industry. This wide-ranging conversation touched on a ton including the importance of finding qualified and committed employees, and what are some of the key metrics to be aware of around unit economics.
Jarrod also offered some great advice on understanding the marketplace and the needs of your customers before building your business. If you're looking for the next big idea, you don't want to miss his tips on how to stay ahead of the game! On recruiting, he states, "One of the biggest problems in the industry, and I think in the world right now, is finding qualified employees. It's disappeared . . . some people don't want a real job. They don't want to come to work. That's a big problem."
And because Jarrod has served in nearly every position one can have in a fitness club, he's keyed into the "smaller" things as well that, unfortunately seem to have also disappeared. He's a fan of the personal touch and adding some personality to what you're doing. He states, "If you want to use Chat GPT, or you want to use AI to write messaging, that's fine. But you better edit it and put some personality and love into it and still pick up that phone. The effort sometimes is worth a heck of a lot more than the outcome."
This episode is a must-listen for anyone interested in the future of the HALO sector!
Some key moments:
[00:01:49] Fitness career at 16, now consulting entrepreneur.
[00:03:16] Transition from training to consulting, learning daily.
[00:07:04] Advisory and consulting roles explained briefly.
[00:09:41] Challenge: Finding qualified employees in HALO sector.
[00:17:20] Gym rescue and full-service concept completion.
A few key takeaways:
Click here to download transcript.
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Celeste Headlee, Journalist, speaker, and author of We Need To Talk: How To Have Conversations That Matter
Erik & Rickard Blomberg, Eleiko
Praveen Kashyap and Mike Alpert, Smart Health Clubs
Dr. Dan Reardon, Co-Founder & CEO, FitnessGenes
Ryan Beck, Owner, bodyART Training Studios
Barry Herbst, Senior Vice President, The Elliott Group
Rick Rome, CEO Wash Club
Aaron DiGregorio, VP-Franchise Financing, Live Oak Bank
Jim Owen
Andrea Fornarola, CEO & Founder, Elements Fitness Studio
Eddie Tock, CEO, REX Roundtables
Frank Ancharski, Club Coach Services, Owner
Matthew Richter, Thiagi Group, President (2nd Interview)
Glenn Dickstein, Founder, Neighborhood Trainers
Adam Taplinger, Director-Private Equity Solutions, Tax Credit Co.
Charles Friedberg, Jijo, Founder & CEO
Rich Novelli, Highpoint Sport & Wellness, General Manager
Jon Canarick, Managing Partner, North Castle Partners
Jack Thomas, Founder & CEO BASE Gyms
Kyle Bergman, CEO & Co-Founder, Sweat from Home
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