HALO Talks: Elevating Wellness
Business
Live from the floor of the March 2023 IHRSA Trade Show in San Diego, Pete Moore sat with long-time fitness industry veteran Jarrod Saracco, Founder of the Health Club Doctor, to discuss the challenges and opportunities in the industry. This wide-ranging conversation touched on a ton including the importance of finding qualified and committed employees, and what are some of the key metrics to be aware of around unit economics.
Jarrod also offered some great advice on understanding the marketplace and the needs of your customers before building your business. If you're looking for the next big idea, you don't want to miss his tips on how to stay ahead of the game! On recruiting, he states, "One of the biggest problems in the industry, and I think in the world right now, is finding qualified employees. It's disappeared . . . some people don't want a real job. They don't want to come to work. That's a big problem."
And because Jarrod has served in nearly every position one can have in a fitness club, he's keyed into the "smaller" things as well that, unfortunately seem to have also disappeared. He's a fan of the personal touch and adding some personality to what you're doing. He states, "If you want to use Chat GPT, or you want to use AI to write messaging, that's fine. But you better edit it and put some personality and love into it and still pick up that phone. The effort sometimes is worth a heck of a lot more than the outcome."
This episode is a must-listen for anyone interested in the future of the HALO sector!
Some key moments:
[00:01:49] Fitness career at 16, now consulting entrepreneur.
[00:03:16] Transition from training to consulting, learning daily.
[00:07:04] Advisory and consulting roles explained briefly.
[00:09:41] Challenge: Finding qualified employees in HALO sector.
[00:17:20] Gym rescue and full-service concept completion.
A few key takeaways:
Click here to download transcript.
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