How to Expand Your Reach on Social Media with Effective Engagement
How do you increase your engagement and reach on social media in 2022?
Words of Wisdom
If you don't have time to post a lot, go comment on other people's posts. Go find people that are in your area or adjacent or people who might be your ideal client and watch what they post and then comment on it. It positions you as a thought leader if you are professional and you are sharing something of value to other people. It makes a tremendous difference because when you comment on other people's posts, you're expanding your reach beyond your own followers and you're opening the door for other people to find out about you and what it is that you do. — Jen
If you are trying to connect with somebody and they have a social media presence, go find out about them, instead of asking stupid questions that you could have just looked on their Facebook page or their LinkedIn page and found out for yourself. Instead of asking them those things, ask them deeper things that nobody asks them. — Shelley
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Inspirational Nugget
—MARCUS AURELIUS, MEDITATIONS, 7.73
The answer to the question “Why did you do the right thing?” should always be “Because it was the right thing to do.” After all, when you hear or see another person do that—especially when they might have endured some hardship or difficulty as a consequence of doing that right thing—do you not think, There, that is a human being at their finest? So why on earth do you need thanks or recognition for having done the right thing?
Can I do the right thing—even without the promise of rewards?
When we offer value and help others first because it is the right thing to do instead of focusing on “what’s in it for me?” - then the Universe takes over to provide for our needs. We keep our momentum going by continuing to offer value and helpful advice without asking “How many downloads did I get?” or “How many viewers watched my livestream?”
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