Cumulative Advantage: How to Build Momentum for your Ideas, Business and Life Against All Odds by Mark Schaefer
At its essence, marketing today is about answering one question: “How can we be heard?” How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? Following the old rules of digital engagement is not enough … not nearly enough. Even being "great" is insufficient in the face of overwhelming competition redefining the limits of excellence every day.
From the best-selling author of KNOWN and Marketing Rebellion comes a practical guidebook built for the modern world.
Cumulative Advantage demonstrates how the world is stacked against us in big ways and small and provides new ideas to help us build the unstoppable momentum needed to rise above competitive barricades in business, in our careers, and in our lives.
Filled with motivating ideas and fascinating case studies, Cumulative Advantage is an indispensable and practical source of inspiration for every person with a dream that’s ready to take flight.
You will learn:
Mark Schaefer weaves decades of research and revealing expert views into an entertaining guide to building momentous success in the real-world.
You’ll never view the world the same way again after learning how initial advantages, seams of opportunity, sonic booms, and the lift from mentors can impact your world in powerful and permanent ways.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/cumulative-advantage-mark-schaefer
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393 Selling Your Expertise by Robert Chen
392 Marketing Artificial Intelligence by Paul Roetzer
391 Selling Through Tough Times by Paul Reilly
390 From Impressed to Obsessed by Jon Picoult
389 Black Goldfish by Stan Phelps
BONUS The Carbon Almanac with Seth Godin and David Meerman Scott
388 Elite Sales Strategies by Anthony Iannarino
387 Influence Is Your Superpower by Zoe Chance
386 The Revenue Acceleration Playbook by Brent Keltner
385 How To Grow Your Business Like A Weed by Stu Heinecke
384 Fans First by Jesse Cole
383 The Conversion Code 2nd Ed. by Chris Smith
382 The New Rules of Marketing & PR 8th Ed. by David Meerman Scott
381 Competing on Thought Leadership by Robert Buday
380 Sell Without Selling Out by Andy Paul
379 Get Your Startup Story Straight by David Riemer
378 An Audience of One by Jamie Turner
377 Strikingly Different Selling by Dale Merrill
376 Sell More With Science by David Hoffeld
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