You know you need to move your non-profit from a transactional model to relationship-based fundraising, but maybe you’re not sure where to start, or how to get everyone on board and fully invested in this change. That’s exactly the challenge that the American Cancer Society faced three years ago, when they decided it was time to adopt a new approach to major and mid-level gifts. Since then, fundraising revenue for these areas has doubled. How did they do it?!
Tune in to hear their story firsthand. This special podcast episode is a replay of a webinar we hosted, featuring special guest Ruth Ann Dailey, the Senior Vice President of Philanthropy at ACS.
We hope this conversation will inspire you to tackle whatever changes need to be made at your organization so that you can create more authentic relationships with donors, grow your revenue, and achieve your organization’s goals.
If you want to champion a change in your organization’s fundraising strategy, the first step we recommend is actually how ACS got started on their path: our free donor file assessment. There is no obligation to work with us when you do this assessment, but it will give you actionable information about the health of your donor file, problem areas, and your potential revenue over the next 5 years. Fill out the Free Donor Assessment here.
“I would say the game changer was the assessment of our data.” - Ruth Ann Dailey
Show Highlights: In this episode, you’ll learn about…
Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, planned giving, developing compelling donor offers, and strategic leadership and organizational development. You can learn more about we can partner with you at www.VeritusGroup.com.
Additional Resources:
The Veritus Way in Action: Interviews with Our Clients
Tiering Your Donors: The Ultimate Caseload Management Strategy
5 Reasons Why We Love Mid-Level (And You Should Too!)
Tips to Better Serve Your Donors
Fifteen Questions to Help You Go Deeper with Your Donor (re-release)
How to Approach Fundraising When Your Mission Doesn’t Fit in a Neat Box
Moving Out of a Membership Mindset
Keep, Lift, Move: The Three Objectives of a Successful Mid-Level Program
How to Approach Donor Stewardship in Planned Giving
Supporting Black & Brown Fundraisers in the Non-Profit Sector
How to Be a Champion for Organizational Change
What’s Holding You Back From Investing in Major Gifts?
Does ‘The Veritus Way’ Work for Smaller Organizations?
How to Make the Case for Admin Support
Do You Need a Legacy Society?
The Impact of a Toxic Workplace
Creating Collaboration Between Capital Campaigns and Major Gifts
Get Your Donors Close to the Need
5 Things Fundraisers Need to Do Next Week
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