Life on Mars - A podcast from MarsBased
Technology
We're excited to share this episode with you in which we talk to Kat O'Brien (Chief Partnerships Officer at ClimateTrade) about all things partnerships.
Kat has been operating in the partnerships and marketing sector of both startups and corporates in the last years - as a matter of fact, we met when she was CMO at Polaroo, a former client of MarsBased - and, to be honest, we have never discussed this topic on this podcast.
We've had our share of failed partnerships over the years because, quite frankly, we suck at partnerships. If we had met Kat before, we wouldn't have been so terrible at partnering with other companies.
We discuss KPIs for the partnerships, paid vs. free partnerships, who should spearhead these initiatives, reporting, selling to enterprise, finding the right key people to sign contracts... and more!
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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/
039 - Facebook is down! What to do when my platform goes down?
038 - Hiring and managing developers, with Xavier Redó (MarsBased) & Laura González (Schibsted)
037 - New season of Life on Mars!
036 - Hiring and growing an AI team in Barcelona, with Elisenda Bou (CTO @ Vilynx)
035 - Choosing technologies and technical co-founders, with Dorion Carroll (CTO/CIO @ Zynga)
034 - Interview with Àlex at itnig!
033 - How tech can prevent sexual harassment at work, with Eleanor Manley (CTO @ Metta Space)
032 - Building a CMS from scratch, with Didier Lafforgue (LocomotiveCMS)
031 - Seven years of MarsBased - Q&A with the founders
030 - Dissecting TwilioQuest (product, tech & community), with Chiara Massironi and Kevin Whinnery
029 - How to get into angel investing, with Liz Dunn Carroll
028 - Data at scale, with Jorge Gómez Sancha (Co-founder of TinyBird)
027 - Why is adtech broken? - with Nandini Jammi (Check My Ads)
026 - What to do when you're approached by a buyer (part 2), with Mike Counihan (Transcend Partners)
025 - What to do when you're approached by a buyer (part 1), with Mike Counihan (Transcend Partners)
024 - The role of Developer Relations in tech companies, with Ana Cidre (auth0)
023 - Leadership & communication in difficult times, with Pere Vallés (CEO @ Exoticca)
022 - Stonks, Elon Musk, Gamestop, Doge, tech journalism and... metal! with Alex Wilhelm (TechCrunch)
021 - From CTO of TaskRabbit to founding a B2B open-source project, with Brian Leonard (CEO @ Grouparoo)
020 - Choosing the tech stack and taking technological decisions, with Pau Ramon (CTO @ Factorial)
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