Life on Mars - A podcast from MarsBased
Technology
We're excited to share this episode with you in which we talk to Kat O'Brien (Chief Partnerships Officer at ClimateTrade) about all things partnerships.
Kat has been operating in the partnerships and marketing sector of both startups and corporates in the last years - as a matter of fact, we met when she was CMO at Polaroo, a former client of MarsBased - and, to be honest, we have never discussed this topic on this podcast.
We've had our share of failed partnerships over the years because, quite frankly, we suck at partnerships. If we had met Kat before, we wouldn't have been so terrible at partnering with other companies.
We discuss KPIs for the partnerships, paid vs. free partnerships, who should spearhead these initiatives, reporting, selling to enterprise, finding the right key people to sign contracts... and more!
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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/
019 - Breakdown of 2020 at MarsBased, month by month, with Àlex RodrÃguez Bacardit (CEO)
018 - Facts and figures of a fundraising round, with Cristina Vila (CEO @ Cledara)
017 - The future of tech events, with Victoria Gago (European Blockchain Convention)
016 - Selling to enterprise, with Gordon Cardiff (ClearPeaks) & Pontus Österberg (Prototyp)
015 - Self-organisation and time management in hyper-growth startups, with Jeff Dunham (CTO @ Wallbox)
014 - Present and future of the music industry, with Julien Truchan (Co-founder @ Benighted)
013 - Keeping the fire alive after 10 years, with Pieter Omvlee (CEO @ Sketch)
012 - One SaaS to rule them all - Controlling access, expenses and more with Brad van Leeuwen (Cledara)
011 - No-code: what, why, when and more, with Ben Tossell (Founder @ Makerpad)
010 - How to transition from senior developer to CTO, with Rob De Feo (AWS)
009 - Manufacturing developers on a global scale and the role of dev bootcamps in society, with Ariel Camús (CEO @ Microverse)
008 - Work ethics and the fraud of the gig economy, with James Bloodworth
007 - How to keep the house clean: sunsetting legacy systems and tech hygiene, with Dorion Carroll (Amazon)
006 - How to run one of the best tech podcasts in the universe, with Chad Pytel (CEO @ thoughtbot)
005 - Stepping down as the CEO of your company, with David Okuniev (Co-founder @ Typeform)
004 - Product people, who are they and where can you find them? with Howard Love (CEO @ LoveToKnow)
003 - How to grow your Chrome Add-on into a business, with Eduardo Manchón (CEO @ Mailtrack)
001 - How to do remote work the right way, with Sergio Gago (EVP @ Naviga Global)
002 - Choosing technologies for your new company, with Jordi Miró (ex-CTO @ RakutenTV)
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