This episode features an interview with Sun Lee, CMO at BigPanda, a software company that enables organizations to organize and mobilize the world’s DevOps and ITOps data.
In this episode, Sun shares why she no longer thinks about the customer journey as a traditional funnel, why it's important to "go big or go home on events", and the importance of face-to face human interaction.
Key Takeaways:
Quote:
“One thing that I always tell people is the traditional funnel is dead. When you interview with a startup CEO, they will tell you, we have a pipeline problem, we have a sales funnel problem, or we have a product marketing problem. They have a lot of problems, they're trying to classify that into a certain org or function.
And the one thing that I say is, it's actually all of the above. Because how people buy these days, it's not like you become a stage one prospect, you become two or three, four, and then you're down to, and then one activity will move you through the funnel. Like the concept actually doesn't exist. So if you look at the customer journey that we have from a BigPanda perspective, it's like a giant spiral.”
Episode Timestamps:
Sponsor:
Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for pipeline pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
Links:
The Benefits of Refreshing Brand for Demand
Leaning into the Art of Continuous Product Design
Creating Content That Meets Your Customers Where They Are
Scrappy, Out of Home Marketing Strategies for CMOs
Investing in Brand Awareness for Long-term Business Evolution and Growth
Generating Pipeline Through Authentic Partner Relationships
Unleashing the Power of a Video First Marketing Strategy
Systematically Approaching Your Win-Loss Strategy
Embracing an Outside-In Marketing Perspective
Leveraging Connections and Emotion for Marketing Campaign Success
Staying on Top of Industry Dynamics Through Innovation & Efficiency
Harnessing the Power of First-Party Data
The Evolutionary Marketing Advantage
The Power of Segmentation and Experimentation in Saturated Markets
Utilizing Data Insights for Product Marketing Success
Elevating Your Value Story at a PLG Company
Optimizing ROI with the Right Marketing Mix
Building Brand Awareness in Shifting Markets
Marketing Strategies to Navigate Risk, Governance, and Compliance
Part 9: Top Marketing Leaders Share Their Most Uncuttable Demand Gen Budget Items
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