Growth Experts with Dennis Brown
Business:Marketing
Cheryl Tan is a journalist, business owner, media trainer, and video coach who helps entrepreneurs show up better on camera. Because she is a video marketing and video creation expert, Cheryl is back on the show to discuss her five-part, no-fail framework for leveraging videos to grow your business.
Tune in to learn the importance of using video as a marketing and growth tactic (especially in 2021), getting comfortable with creating relevant video content for your ideal audience, how to utilize videos as sales, customer support, and public relations tools, and even the best methods of promoting your unique video content.
During this interview, we discuss:
2:18 – Cheryl’s background
3:24 – Why you need to start using video in your business
5:36 – Getting comfortable with the uncomfortable and the imperfect: The more you create videos, the better you’ll get!
8:58 – The 5 P’s of Cheryl’s video formula
10:51 – Preparing for video creation: Camera, audio, and lighting
12:17 – Positioning: Who are you connecting with? How are you going to connect with your audience?
15:24 – Process: Your creative process, scheduling, live videos, and getting support for your video creation process + A tip for getting comfortable in front of the camera
22:01 – Publishing: Overcoming the fear of uncertainty + Videos as a time-saving sales tool
28:42 – Promoting: Where and how to promote your video content + Understanding the motives behind promotion
34:55 – Why Cheryl created this framework
37:02 – Video isn’t about going viral, it’s about connecting with and showing who you are to your audience.
38:59 – How to connect with Cheryl
Plus, a whole lot more!
Resources:
Cheryl’s YouTube
CherylTanMedia.com
————————-
If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.
Connect with Dennis Brown
AskDennisBrown.com
Instagram [Free Giveaways]
GE Ep 230 [2020] - How One Vital Change Can Level Up Your Business w/ Mike Michalowicz
GE Ep 176 [2019] - How to Maintain Growth After Hitting 8 Figures w/ Erik Huberman
GE Ep 310 [2021] - How I Generated Over $10,000 in Less than 4 Minutes w/ SMS Marketing
GE Ep 215 [2020] - How to Leverage Appreciation Marketing to Grow Your Business w/ Jackie Ulmer
GE Ep 316 [2021] - 7 Tips For Writing Irresistible Headlines For Your Blog, Podcast or Social Media
GE Ep 223 [2020] - Always Be Testing | How to Test Your Way to Growth w/ Ryan Coon
GE Ep 308 [2021] - Top 5 Small Business Sales CRM’s to Check Out in 2021
GE Ep 216 [2020] - Leveraging Your Value Ladder to Create High Converting Funnels w/ Joel Luis
GE Ep 325 [2021] - Advice I Wish I Had As A Young Entrepreneur
GE Bonus Ep [2020] - How to Grow Your Business 49% Faster with Visual Content w/ Amy Balliet
GE Ep 256 [2020] - How to Create a Cash Machine That Can Turn $1 into $5 w/ Mathieu Jang
GE Ep 294 [2020] - From $0 to $3 Million Per Month in 18 Months w/ Jeff Lerner
GE Ep 312 [2021] - 5 B2B Cold Emailing Tips to Get More Clients with Less Work
GE Ep 205 [2019] - 3 Mistakes Entrepreneurs Make That Are Holding Back Sales w/ Rene Zamora
GE Ep 231 [2020] - The Most Overlooked LinkedIn Strategy For Getting New Clients
GE Ep 268 [2020] - The NO Risk Way to Get Customers with YouTube Ads w/ Justin Sardi
GE Ep 291 [2020] - 7 Signs You Will Become A Successful Entrepreneur
GE Ep 276 [2020] - 7 Levels of Building A Successful Business w/ Gino Barbaro
GE Ep 295 [2020] - 3 Reasons Why Entrepreneurs Quit
GE Ep 299 [2020] - 3 Things You Must Get Right to Scale Your Business
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
CMO Confidential