This week we are joined by Mike Traynor, Wine Specialist and Founder of Traynor Vineyards!
Mike shares his journey of being in the wine business for the last 25 years, and how he evolved his business into online commerce in a big way via Shopify during Covid.
Now, Traynor Vineyards do a lot of business via their Shopify store, Mike shares creative ways to grow your email marketing list and engage with your community through multiple channels.
Key takeaways:
0:00 Introduction
2:08 About Mike Traynor & Traynor Vineyard
4:45 Managing wine inventory levels
7:19 The power of storytelling in marketing
12:30 How Traynor Vineyard hires the right talent
14:13 Leveraging Shopify POS in-store
15:46 Effective ways to build a newsletter list
18:02 Traynor Vineyard’s email strategy
20:58 Getting creative with selling through multiple channels
25:27 Creating a membership for your business
34:17 How Traynor Vineyard prepares for peak seasons
Seguno are offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
How To Build, Scale, & Sell A Multi-Million Dollar Ecommerce Business
Scale Up By Learning To Communicate With Your Customers
Customer Retention 101 - How To Get Repeat Orders & Increase LTV
Killer UX Design - Convert Customers Again & Again & Again...
Building and Scaling a Sustainability Business on Shopify
600k To 1.5m Subscribers In 4 Months - Scale Your Email Database & Revenue
Convert More VIP Customers Using Live Shopping - The Evolution Story Of Live Shopping
The Ultimate Guide To Scaling Your Store With Subscriptions
Turbo-Charge Repeat Orders With Tactical SMS Marketing That Customers Love!
From Kickstarter to $700million/Yearly Revenue In Just 4 Years!
How To Get a 50% Email Open Rate With Daily Emails!
How Not To Lose Customers & What Turns A Customer Off Buying
How to Increase your Customer Revenue with Email & SMS!
Is This The Missed Opportunity Right Now?
Shopify Fun Facts You Should Care About
The Key Tips To Growing And Selling Your Shopify Store!
You’re Losing 8% Of Your Checkout Everyday And Didn’t Know!
The Opportunity of Influencer Marketing in 2022/2023
Black Friday: Top 10 Tips To Scale Your Store
Get Your SEO Ready For Black Friday!
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show