In 2009 the Hallmark Channel launched "Countdown to Christmas," which included four original movies made on a modest budget that follow a predictable formula. It was an immediate ratings hit, catapulting Hallmark to the top of the cable charts. Competitors start to take notice, most notably Lifetime, which caters to the same demographic. Three years later, Lifetime launches their own block of Christmas programming called “It’s a Wonderful Lifetime” featuring similar original movies. It kicks off a Christmas movie rivalry that is big business.
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ESPN vs Fox Sports | First Down | 1
Encore: Hershey's vs Mars | Global Chocolate Domination | 6
Encore: Hershey's vs Mars | A Chocolate Rolls Royce | 5
Encore: Hershey's vs Mars | Mars Attacks! | 4
Encore: Hershey's vs Mars | A Candy-Coated Prayer | 3
Encore: Hershey's vs Mars | Blast Off | 2
Encore: Hershey's vs Mars | Chocolate Town | 1
Christmas Movie Wars | An Iconic Holiday Tradition | 6
Christmas Movie Wars | A Season Like No Other | 5
Christmas Movie Wars | The Scandal Express | 4
Christmas Movie Wars | It's a Wonderful Strife | 3
Christmas Movie Wars | Once Upon A Christmas Ratings Hit | 2
Blackberry vs iPhone | The Smartphone Generation | 5
Blackberry vs iPhone | A Requiem in Slow Motion | 4
Blackberry vs iPhone | App Attack | 3
Blackberry vs iPhone | The Jesus Phone | 2
Blackberry vs iPhone | CrackBerry | 1
Crypto Wars | We're in the (Virtual) Money | 7
Crypto Wars | Zuckerpunch | 6
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