Smell is a powerful sense that can evoke memories and spark emotional connections. And it's increasingly big business.
In this programme, we lift the lid on the multi-billion dollar fragrance industry; finding out how scent can influence customer behaviour, build teams, and even help to sell houses.
We hear from a perfume-maker who crowdsources some of the world's most expensive fragrance ingredients, and visit a 15 million dollar house on the market in London, to find out how the right aroma in a property can entice a potential buyer.
And we hear why a major drinks brand has created a fragrance for its company headquarters.
(Picture: A woman smelling perfume. Credit: Getty Images)
Presented and produced by Elizabeth Hotson
Business Daily meets: game designer Brenda Romero
Africa's video gaming boom
Video games in concert
What’s happening to the gaming business?
Business Daily meets: Maarten van der Weijden
Nigeria’s graduates vulnerable to kidnapping
Capturing CO2 from the air
The growth of 'quiet luxury'
Business Daily meets: ILO Director-General Gilbert Houngbo
Is tidal power a viable energy source?
The billion-dollar rise of Padel
How do you keep food cold?
Will high interest rates be cut soon?
Business Daily meets: Leigh Steinberg
Is Saudi Arabia softening its alcohol ban?
Why is Temu so cheap?
Would green hydrogen be a drain on Uruguay's water sources?
Business Daily meets: CEO of Proton Andy Yen
Stockholm: The capital of music tech?
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
World Business Report
Global News Podcast
The Infinite Monkey Cage
Friday Night Comedy from BBC Radio 4
You’re Dead to Me