Data is the not-so-secret tool to understand your target audience, the messaging that resonates with them, and how to find them. Executive coach Kent Vanho is here today to talk about how data can be used to scale a business, solve challenges, and make your marketing leakproof. He’s developed a proven sales process, system, and machine that can drive client businesses to multi-six and seven-figure businesses. Kent left the corporate world after 17 years at Cisco. He then scaled his consulting firm to over $624,000 in annual recurring revenue. It only took him three months using his systems and strategies that we talk about today.
He is now on a mission to help other coaches, consultants, and service-based businesses scale beyond what they thought was possible. He teaches using systems and strategies that free up time and space for the important stuff. Some people think they don’t like numbers and data and all the tedious analysis, but Kent says that some tools and platforms can help gather and analyze the data. We can do the work once and reap the rewards for a long time. He even refers to a data-driven business as leakproof marketing.
We go over what a data-driven business is and the importance of quantifying a problem to solve business challenges. Data is so helpful with decision-making. We may leverage our instinct to point us in the right direction, but the data confirms the direction we need to go. We talk about making sure your message resonates and starting with the proper foundation. When you have a system that collects feedback, you’ll understand whether your message is working and see what your ideal customers tell you. Data can be a gold mine for making decisions, identifying customers, developing messaging that resonates, and getting noticed by those perfect customers.
And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.
Everything you need can all be found at jeffreyshaw.com
Kent Vanho thank you so much for being here!
Remember, you might be in business FOR yourself but you are not in business BY yourself.
Be your best self. Be proud and keep changing the world.
Join 18,000 subscribers looking to do "business with a soul" and sign up to receive
The Self-Employed Nutshell Newsletter! Sign up here!
Guest Contact –
Contact Jeffrey –
Valuable complimentary resources to help you-
Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
903: Ben Guttman – Keep it Simple: Clear Messages in Marketing
902: Coaching Break - How To Make The Best Decisions to Invest in Your Business
901: Jay Baer – Time Matters: Speed as a Competitive Advantage
900: Jann Freed – Redefining Retirement with a Breadcrumb Legacy
899: Coaching Break – Create Systems of Behavior
898: Mike McFall – Brewing Success: Advice for Scaling and Growth
897: Coaching Break – The Fear of Success
896: Noah St. John – More than Money: The Path to a Seven-Figure Lifestyle
895: Matt Treacey – Email Marketing Inspired by Nature
894: Coaching Break – A State of Being Better Than In The Zone or In Flow
893: Cassie Petrey – Building Your Brand Image Like a Celebrity
892: Coaching Break – Entrepreneurs and Intuition
891: Caleb O’Dowd – Creating Offers That Are Hard to Refuse: Multi-Channel Marketing
890: Coaching Break – Ever Wonder If This Time Will Really Be Different?
889: Joey Coleman – Navigating the Mindset of an Employer
888: Coaching Break – Less Obvious Lessons Learned From Big Companies
887: Sylvie di Giusto – Fair Advantage: Discover Your Authentic Personal Brand
886: Coaching Break – Be a Beast in Your Business
885: Stacy Ennis – Location Independence: Finding Adventure and Creating a Sense of Belonging
884: Michael Bungay Stanier – How to Build the Best Possible Working Relationships
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show