Content Portfolio Evaluation and Development Strategies - Robert Rose // Content Marketing Institute

Episode Overview: Content collateral are like bricks – a single brick doesn’t hold much value but assembling thousands together provide a foundation and create a superstructure that can take your content marketing efforts to new heights. Join Ben as he concludes his interview with Robert Rose, chief strategy advisor at the Content Marketing Institute, as they discuss how to develop and grow a powerful content portfolio and how to evaluate a single piece of content’s worth in relation to your greater content collection.

Summary:

A core content evaluation metric is to compare a piece of content in context with every other piece of content collateral in creation. Publishing a variety of content in a regular cadence with a common theme toward a singular goal is imperative to see gains across a collection of content assets over time. Creating dynamic content that can be easily modified and transformed for different operational purposes, like altering a media press release and turning it into a sales pitch for companies, is vital to generating long-term assets and expanding your audience.

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