In Part 1 of this podcast episode, Dan Sixsmith discusses a new research study by Mediafly that explores the key drivers of success for high-performing revenue teams. The study reveals that most organizations invest heavily in their sales tech stack and plan to reinvest headcount savings into innovative sales technology. It highlights the importance of data, engaging content, and personalized buyer experiences for success. Sixsmith also discusses the emergence of digital sales rooms in B2B marketing, which allow for collaborative value creation and efficient content performance tracking. He emphasizes the need for data congruence, pipeline management, and the use of conversational intelligence tools for sales rep training
Episode 125: Thinking BIG For 2021
Episode 124: Elite Or Mediocre?
Episode 123: Advancing The Sale With Jerry Acuff
Episode 122: Unstoppable Selling In the ZOOM Economy
Episode 121: In The Spotlight: James Muir and The Perfect Referral
Episode 120: In the Spotlight: Equinox's Michael Macchiarelli
Episode 119: Here's What Happened To The B2B Buyer
Episode 118: Sellers vs. Closers
Episode 117: Top 7 Reasons Prospects Go Dark
Episode 116: Sales Redefined...Again
Episode 115: Playing The Long Game
Episode 114: Buyers: "So What?!"
Episode 113: Time For A New Game Plan
Episode 112: Sales Reps Will Lead Us Back
Episode 111: What You Do Now
Episode 110: Selling Through A Crisis
Episode 109: Pressure!
Episode 108: Transform Your Selling NOW 💰
Episode 107: Kobe Bryant
Episode 106: Sprint Selling + The Easiest Way To Increase Sales
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