The Long Distance Love Bombs Podcast
Education:Self-Improvement
Alex Cattoni is a copywriter, marketing strategist, and the founder of the Copy Posse, the raddest, baddest crew of copywriters on the Internet with over 300,000 students worldwide. She got her start in the marketing world in 2008 when she accepted an internship at Mindvalley and quickly became part of the executive team that grew the company 3X to over 8 figures in annual revenue. Alex left her position as Creative Director at Mindvalley in 2011 to start her own consulting and copywriting business. Since then, she has helped launch several successful brands and has proudly partnered with many of the hottest transformational authors and businesses on the planet, writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns. In 2020, she founded the Copy Posse, an online academy dedicated to helping copywriters and entrepreneurs from around the world ignite their businesses with her fun and empathetic approach to branding, marketing, and copywriting.
Alex has been featured on Forbes, Mindvalley, and Foundr. She is a 5-time speaker at Ad World and was crowned 2022 Marketer of the Year by DigitalMarketer.
Watch the video recording of this conversation on YouTube here: https://youtu.be/v6RKafdo9ow
Find Alex at the following places:
Website: https://copyposse.com
Instagram: https://www.instagram.com/copyposse
YouTube: https://www.youtube.com/@AlexCattoni
Linkedin: www.linkedin.com/in/alexcattoni
Facebook: https://www.facebook.com/AlexCattoni
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CHAPTERS:
0:03:11 Excitement for a Good Intro Question
0:03:52 Introduction: Copy Posse and Impactful Copywriting
0:09:55 Different Definitions and Perspectives
0:10:01 Marketing and Copywriting: Two Sides of the Same Coin
0:12:03 Changing Landscape of Consumer Behavior
0:16:28 The Evolution of Marketing: From Manipulation to Relationship Building
0:22:41 Building Relationships with Audience Through Copywriting and Marketing
0:27:00 The Power of Storytelling in Connecting with Customers
0:33:22 Connecting with People Through Storytelling
0:42:58 Taking Action and Implementing for First Client Success
0:47:23 The Fifth Emotion: Being Committed to Making a Purchase
0:50:48 Overcoming fear of judgment and perfectionism in content creation
0:56:31 Feeling like a beginner at new levels of growth
0:59:48 Starting with Different Perspectives
1:04:03 Finding Calm in Murder Mysteries
1:06:48 True Crime Podcasts: The Psychology and Storytelling
30: PADHiA - What if you could transform trauma into treasure?
29: Bryan Ellis - Is conscious selfishness and radical acceptance life's secret sauce?
28: Erin Skye Kelly - How do you forgive your past so you can live your dreams?
27: Amy Young - If you feel like you're too much or not good enough, what should you do?
26: Adam Roa - What's the blueprint to create the life of your dreams?
25: Robert Kandell - What's really needed to improve our relationships, intimacy, and sex lives?
24: Silvy Khoucasian - How do you create and maintain healthy vulnerability?
23: Dr. Alexandra Solomon - How can you define and defend compassionate, healthy boundaries?
22: Connor Beaton - Why and how does our darkness lead us to our light?
21: Kelly Notaras - What do you need to know to write the book that's inside of you?
20: Allie Michelle - How can you heal your heart to live a braver life?
19: Sanjay Rawal - How do you create the mindset to do hard things?
18: Leila Dylla - "What if you wake up tomorrow only with what you're grateful for today?"
17: Amber Hawken - What do you really need to know to radically change your life?
16: Brandon Alexander - What makes men tick, and what can we do about it?
BONUS: Guided self-compassion meditation from Holiday Phillips
15: Holiday Phillips - Why and how can awareness change your life for the better?
14: Jamie Rea - What does a comedian/relationship coach know about doing hard things?
13: Kelly Westfall - What can addiction and rock bottom teach us about bravery, honesty, and forgiveness?
12: Branden Collinsworth - Why does a warrior yogi believe forgiveness is the secret to growth?
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