The Long Distance Love Bombs Podcast
Education:Self-Improvement
Alex Cattoni is a copywriter, marketing strategist, and the founder of the Copy Posse, the raddest, baddest crew of copywriters on the Internet with over 300,000 students worldwide. She got her start in the marketing world in 2008 when she accepted an internship at Mindvalley and quickly became part of the executive team that grew the company 3X to over 8 figures in annual revenue. Alex left her position as Creative Director at Mindvalley in 2011 to start her own consulting and copywriting business. Since then, she has helped launch several successful brands and has proudly partnered with many of the hottest transformational authors and businesses on the planet, writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns. In 2020, she founded the Copy Posse, an online academy dedicated to helping copywriters and entrepreneurs from around the world ignite their businesses with her fun and empathetic approach to branding, marketing, and copywriting.
Alex has been featured on Forbes, Mindvalley, and Foundr. She is a 5-time speaker at Ad World and was crowned 2022 Marketer of the Year by DigitalMarketer.
Watch the video recording of this conversation on YouTube here: https://youtu.be/v6RKafdo9ow
Find Alex at the following places:
Website: https://copyposse.com
Instagram: https://www.instagram.com/copyposse
YouTube: https://www.youtube.com/@AlexCattoni
Linkedin: www.linkedin.com/in/alexcattoni
Facebook: https://www.facebook.com/AlexCattoni
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CHAPTERS:
0:03:11 Excitement for a Good Intro Question
0:03:52 Introduction: Copy Posse and Impactful Copywriting
0:09:55 Different Definitions and Perspectives
0:10:01 Marketing and Copywriting: Two Sides of the Same Coin
0:12:03 Changing Landscape of Consumer Behavior
0:16:28 The Evolution of Marketing: From Manipulation to Relationship Building
0:22:41 Building Relationships with Audience Through Copywriting and Marketing
0:27:00 The Power of Storytelling in Connecting with Customers
0:33:22 Connecting with People Through Storytelling
0:42:58 Taking Action and Implementing for First Client Success
0:47:23 The Fifth Emotion: Being Committed to Making a Purchase
0:50:48 Overcoming fear of judgment and perfectionism in content creation
0:56:31 Feeling like a beginner at new levels of growth
0:59:48 Starting with Different Perspectives
1:04:03 Finding Calm in Murder Mysteries
1:06:48 True Crime Podcasts: The Psychology and Storytelling
191: Figs O'Sullivan - What's the best way to stop the waltz of pain?
190: Kyle Lipton - What's the cosmic joke and how can we reveal it?
189: Vienna Pharaon - Can you break family patterns and liberate the way you live and love?
188: Rainier Wylde - How do we best navigate the various seasons of love?
187: Amy Keller Laird - What's the link between disordered eating and mental health?
186: Caleb Campbell - What if your truth is different to what you were told was true?
185: Bonner Rinn - Can disabilities empower incredible possibilities?
184: Doug Evans - Could family tragedy fuel a revolution in healthy eating?
183: Dr. Kat Niewiadomska - Can we climb the altitudes of wellbeing?
182: Connor Beaton - What's the practical way to find freedom in our darkness?
181: Duey Freeman - How do you make and maintain exceptional contact in relationships?
180: Ryan Pope - How do we build trust and reverence for the body's innate wisdom?
179: David Gandelman - How do you develop the mechanics of your intuition?
178: Kelsey Grant - What's the link between perfectionism and integrity?
177: Tracy Holemeyer - How do you raise yourself up with dignity and in divinity?
176: Leila Dylla - How do you find and nurture your gifts?
175: Traver Boehm - How does physical strength affect mental strength?
174: Dr. Jeremy Goldberg - What did 100 hours of meditation in 10 days teach me?
173: Kendra Adachi - What's the difference between fear and intuition?
172: J. Raymond - What can sobriety and addiction teach us about ourselves and our life?
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