Chris joined Steffen Hedebrandt live on LinkedIn to discuss what matters this year, and how it’s changed from past years. They discuss the latest breakthrough in AI-powered demand generation tools, offering a glimpse into the innovative solutions crafted at Refine Labs and Passetto. The talk pivots around essential changes in B2B marketing strategies, where Chris uncovers how building a vibrant community and fine-tuning to market feedback is more revolutionary than soaring ad budgets.
Chris delves into the specifics, arguing that the economic downturn is beckoning B2B tech companies to reassess and rigorously scrutinize go-to-market investments. He plants a flag on the importance of aligning sales velocity with market signals, articulating two fundamental shifts which are reshaping modern B2B marketing. The conversation pivots around the 'signal analytics' arena, positioning it as the future of pinpointing prime marketing opportunities while sidelining less effective, resource-intensive strategies.
If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.
Can’t make the event but have a question for Chris? Submit it here.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
RV 52 - Pivoting Strategy: From Lead to Demand Generation | Recruitee Inspiration Session
RV 51 - Explaining Dark Funnel, Influencer Marketing, Startup Mindset, and More! | Revenue Vitals Live #12
RV E50 - The Power of an Experimental Mindset in Marketing | Bitesize B2B Marketing with Stephen White
RV 49 - Structuring Event Content, Watchtower Insight, Creative Campaign Strategies, and More! | Revenue Vitals Live #11
RV E48 - “Content is the Fuel” | B2B Content Podcast with Edward Purmalis
RV 47 - Revenue R&D Exit Criteria, A Monumental Signal of AI impact, and More! | Revenue Vitals Live #10
RV E46 - Enterprise Demand for Product-Led Growth (PLG) | Interview with Kyle Poyar
RV 45 - YouTube Branding, Trade Show Networking, and More! | Revenue Vitals Live #9
RV E44 - What Makes an Entrepreneur | Bopcast with Ryan Sullivan
RV 43 - Creativity and Consistency in LinkedIn Messaging, (un)Gating Content, and More! | Revenue Vitals Live #8
RV E42 - Revisiting 2022’s Best | State of Demand Gen Live AMA
RV 41 - Another Full Hour of Audience Questions and Actionable Answers | Revenue Vitals Live #7
RV E40 - Revisiting 2022’s Best: You Don't Have a Sales Problem, You Have a Demand Creation Problem | Sales Leadership Podcast
RV 39 - Full Hour of Audience Questions and Actionable Answers | Revenue Vitals Live #6
RV 38 - B2B Marketing Isn't Actually Marketing | Unpopular Opinions with Ashley Sava
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RV E36 - How AI Will Impact B2B Content Marketing | B2B Content Strategist Podcast with Amy Woods
RV E35 - Splitting the Funnel | Revenue Vitals Live #4
RV E34 - Revisiting 2022’s Best: How to Make Paid Social Ads Work in B2B | Demand Gen Live Keynote
RV E33 - Demand 101 | Revenue Vitals Live #3
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