This episode is brought to you by Yotpo.
Shouldn't a breast pump be as elegant as an iPhone and quiet as a Prius? This questions both angered Samantha and motivated her. She also thought, “why hadn’t someone already invented this?”
For the unfamiliar, breast pumps are loud and bulky. It basically forces women to hide if they're lucky in a lactation room, but more often in a bathroom or a supply closet.
Samantha explains, “there is a tell - tell noise that it makes. They are essentially a hard plastic funnel connected to a baby bottle that hangs off the breast.” And she reminds us, "it’s based on technology that was used for dairy cows that is decades old."
In today's episode, we interview Samantha Rudolph, Co-founder and CEO of Babyation. Babyation creates a space where women can navigate breastfeeding and pumping with care, support, and products designed for their holistic needs. The pumps feature sound reduction, data logging, mobile device integration, and breast shields.
We have discussed topic such as
* Grateful for an early review from a customer which helped in validating her 6 years of hard work and dedication in bringing the product to market
* How the little things in business help validate the purpose of the brand.
* What does Babyation do?
* The pressures, stigma, and prejudices that mothers face in our society
* Why the lack of innovation for breast pumps?
* Why no one has created this before?
* How did this product actually come into the market?
* Advice for entrepreneurs
* What’s better a software or hardware business
* How the app works and why it’s so cool
* The special features of the Babyation products?
* Innovation: You can lie down when you use the breast pump!
* What did other breast pumps fail to do?
* The ultimate result of Babyation: liberating women
* Their give back program
Join Ramon Vela and Samantha Rudolph as they break down the inside story on The Story of a Brand.
For more on Babyation, visit: https://babyation.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.
*
This episode is brought to you by Yotpo.
Rising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy.
Now more than ever, brands need to focus on lifetime value. Yotpo is proud to announce Yotpo Subscriptions on Shopify, making retention easy and affordable for growing brands.
Take 8 minutes or less to add a recurring revenue channel to your business.
Download Yotpo Subscriptions from the Shopify App Store today https://apps.shopify.com/yotpo-subscription
Made By Gather - Where Everything is Made with Intention
WAIR - Blazing a Path to Sizeless Commerce
Poplinen - Everyday Essentials Made in Sustainable Fabrics
Alphawell Brands - Acquiring, Scaling Health & Wellness Brands
Ronda’s Fine Foods - Stepping into Your Purpose
Wove - Custom Rings that You Can Try Before You Buy
Eighth Day - Speaking the Language of Skin
Wacoal America - The Right Bra Changes How You Look and Feel
Ilinel Food Company - Affordable Wellness
Momentous - You Earn Trust by Doing Hard Things First
Kokada - The Number One Coconut Spread in Their Category
Keto Krisp by CanDo - Everyone Has a CanDo Story
Cerebelly - Baby Food with 16 Key Brain-Supporting Nutrients
Raw Sugar - Clean Affordable Products that Make You Feel Better
INK+ALLOY - Effortlessly Cool Accessories
Fresh Prints - A Culture Obsessed with Customer Experience
Aktiv - Timeless Classic Clothing Built to Endure and Last
Levitate Foundry - Your Brand's Full Service Digital Team
Affable.ai - Use AI to Find the Best Influencer for Your Brand
Fresh Sends - Where People Feel Seen, Known, and Loved
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show