Winning Digital Customers: The Antidote to Irrelevance by Howard Tiersky
Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant. Executives charged with leading any aspect of digital face many challenges, which often include:
All these challenges have solutions. Winning Digital Customers lays out a proven formula for transforming any company to thrive in this digital age.
In this new book, Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will:
As part of that methodology, he shares a proven approach to integrating Design Thinking and Journey Mapping to more predictably drive business results.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/winning-digital-customers-howard-tiersky
354 Data-First Marketing by Janet Driscoll Miller
353 Human Centered Communication by Ethan Beute
352 Sell Different by Lee Salz
351 The Ultimate Marketing Engine by John Jantsch
BONUS A Few Ideas From the First 350 Books
350 The Long Game by Dorie Clark
349 Get Different by Mike Michalowicz
348 I'll Be Back by Shep Hyken
347 Sales Enablement 3.0 by Roderick Jefferson
346 Winfluence by Jason Falls
345 Influence by Robert Cialdini
344 The Whole Marketer by Abigail Dixon
343 Sway by Christina Del Villar
342 Go Luck Yourself by Andy Nairn
341 Everyday Business Storytelling by Janine Kurnoff
340 Social Media For Small Business by Franziska Iseli
339 Find Your Red Thread by Tamsen Webster
338 The Digital Pivot by Eric Schwartzman
BONUS The Sh*t They Never Taught You by Adam Ashton
337 The Language of Global Marketing by Wendy Pease
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