Making money out of ’kid-fluencers’

Are you a proud sharent? That is a parent who loves to post about your child online. Some have even turned it into a lucrative business, with incomes boosted by advertising deals and merchandise sales.

Deborah Weitzmann meets Gemma Alster and her daughter Gigi. They tell us about working with brands to make advertising content for social media.

We also find out why brands around the world are cashing in on the kid-fluencer craze with global brand expert Eddie Hammerman. In many countries, a lack of financial and psychological protection for child influencers is a cause for concern. Policy makers tell us how child labour regulations should be brought up to date to reflect the growth in this space.

Presenter/producer: Deborah Weitzmann Image: Gigi; Credit: Gemma Alster