Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Instagram has always been the King of influencer marketing, i.e. where a majority of influencer marketing budgets have been going, but with the emergence of TikTok, which is the best place to engage with and activate influencers?
Joining me today is influencer marketing expert, and Founder and CEO of one of the leading companies in the influencer marketing space, Markerly. We go deep into what makes TikTok such an appealing venue for influencer marketing, including:
Key Highlights
[00:01] Creator Economy Expo
[02:07] Introduction of Podcast Guest, Justin Kline
[05:03] How Justin Get Into Influencer Marketing
[07:26] Transitioning From Social Network to Influencer Marketing
[10:26] The Growth of Tiktok Over The Last Years
[13:10] Changes in Tiktok Demographics
[14:53] The Rise of Tiktok During Pandemic
[18:00] What Makes Tiktok Special?
[20:03] The Role of Influencers
[22:00] The Differences of Going Into Influencer Marketplace
[25:16] Tiktok Ads
[27:07] Tapping Into Creative Force of Influencers
[28:40] Branded Partnership in Tiktok
[29:57] Knowing the Demographics to Invest Into
[33:46] Connect with Justin
Notable Quotes
Guest Links:
Learn More:
Get $150 off your ticket to Creator Economy Expo here: https://nealschaffer.com/cex
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