Part 2: Product First? Or Audience First? I talk about Strategy #2: Building an Audience First and THEN creating a product (ideally, productS) for that audience.
Which is WAY easier said than done.
And I'm also going to let you in on a little secret... that Strategy #1, which is Product First, Audience Next, and Strategy #2, which is Audience First, Product Next, are actually not mutually exclusive at all. You DON'T HAVE to choose just one or the other. You can actually do both. In fact, you MUST do both. But only in a certain order. And I'll talk about that in a second.
Now to give you better context, I have to say this real quick about Strategy #1. The cool thing about Strategy #1, is that once you've accomplished that, then Strategy #2 - which is building an audience first - becomes kind of moot, because now you already have an existing audience who have already bought your first product. So creating additional products for an existing audience is going to be a lot easier than finding or building a new audience.
I actually have a name for this: Go Deep, Then Wide.
So when you find a niche where you have already created a product and you're starting to build up an audience in that niche, it is a lot easier to go deep into that niche, than to go wide, and start coming up with new niches that are unrelated to that product.
Almost every single successful entrepreneur or company, almost always tends to go deep, before they go wide.
Listen online at https://SubscribeMe.fm
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Slack vs. Forum for Your 1000 True Fans and How I'm using Scarcity, Exclusivity and Urgency to Build My Online Community - Ep #78
"Donations" Is Not A Business Model - Part 3 - Ep #77
Ad Blockers, DVRs, Fast-Forward, Double-Tap, My Facebook Ad Survey - Part 2 - Ep #76
Ad Revenue Model Is Dead, Sponsors Are Unreliable, "Donations" Is Not A Business Model - Ep #75
Subscription Overload, Loss Leader Overload & Lifestyle Aggregators - Ep #74
Audio and Voice Are The Future, All-In On Audio - Ep #73
Reverse-Spiderman: To Have Great Power, Use WordPress - Ep #72
Product First? Or Audience First? - Ep #70
Facebook Group or Forum? How to Create an Online Community That Will Be Around For The Next 5-, 15- or maybe even 50 years - Ep #69
Put Your Money Where Your Mouth Is And Pay to Play - Ep #68
13 Critical Things You MUST Do in 2018 To Improve Your Online Business - Ep #67
Why (Most) Webinars and Live Videos Suck (and What You Can Do About It) - Ep #66
Podcast Discoverability Issue and Apple's Apathy Towards Podcasting - Ep #65
My "Brilliant-5, Blah-95" Rule For Making or Marketing Anything - Ep #64
Behind The Scenes of My Online Course - Ep #63
Start with the Pricing Table - Ep #62
$99 One-time Better Than $9/mo Recurring? - Ep #61
Podcasting is So Dang Hard, So Start One Today - Ep #60
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