Episode 103
Chloe Thomas is a best-selling author, international speaker, and host of both the award-winning eCommerce MasterPlan Podcast and the brand new Keep Optimising Podcast. Chloë is one of the Top 30 eCommerce Influencers 2021 (Scurri) and her podcasts are regularly included in lists of the top eCommerce & marketing podcasts in the world. Her specialty is solving eCommerce marketing problems from tiny tactics to huge strategies.
Learn from Chloe how to utilize Facebook and Google ads while surviving the Cookie Apocalypse!
[00:01 - 06:56] Opening Segment
[06:57 - 16:54] Modern Ways to Connect With Customers
[16:55 - 22:41] Tips to Start on Shopify Successfully
[22:42 - 27:25] Facebook Ads vs. Google Ads
[27:26 - 37:24] How to Survive the Cookie Apocalypse
[37:25 - 45:09] Quality Podcast That Generates Money
[45:10 - 47:18] Closing Segment
Tweetable Quotes:
“Facebook and Google both get 90, 99% of their income from advertising. They’re heavily incentivized to find a way to make this work for you.” - Chloe Thomas
“...being an entrepreneur, a business owner, it gives you lots of freedom, but if you want to exit, it’s incredibly hard.” - Chloe Thomas
Resources mentioned
Get in touch with Chloe by emailing chloe@ecommercemasterplan.com or following her on LinkedIn and Twitter. Check out eCommerce MasterPlan to grow your ecommerce business!
------------------------------------------------------------------------------------------
Send us a voice message and let us know how we can help you fire the man!
YouTube
PodMatchSupport the Show.
Profitabilty, Cash Flow Management, and Budgeting for an eCommerce Business with Tyler Jefcoat from Seller Accountant
PPC Strategy for Q4 Holiday Sales with Expert Pat Lum from Asteroid X (Part 2)
PPC Strategy for Q4 Holiday Sales with Expert Pat Lum from Asteroid X (Part 1)
Cheapest Way to Get High Converting Emails with Adam Robinson from Retention.com Part 2
Cheapest Way to Get High Converting Emails with Adam Robinson from Retention.com Part 1
Are Investors Still Buying Businesses Post Pandemic with M&A Expert Ismael Wrixen from FE International
Why You Should Manufacture In The U.S.A with Expert Jason Azevedo
We got Served! And Sued….Learn How We Avoided Trial
Ad Agency vs. In-house PPC Manager: Pros and Cons Explained
How to Travel for Free While Being a Digital Nomad
How to Win Big on Walmart.com with Helium10 Walmart Expert Carrie Miller
Building a Private Label Amazon Empire with Expert Ashley Kinkead
Top 10 Strategies for Selling on Walmart with Expert Ryan King
Building a Team – From 1 to 20 Employees in 18 months part 2
Building a Team – From 1 to 20 Employees in 18 months part 1
PPC Strategy and Analyzing Metrics Deep Dive with Amazon PPC Manager Travis Zigler (Part 2)
How to Control TACOS and Increase Profitability on Amazon with PPC Expert Dr. Travis Zigler (Part 1)
How to break through mental barriers and increase revenue with Expert Blaine Oelkers
How to Use Crowd Funding to Purchase Inventory with Vance Lee
Our Favorite Product Packaging Vendor: An Interview with Expert Tom Meyer from Shillington Box
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Effective podcasting strategy for growth and monetization
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show