LIFTS Episode 33 - Learnings from Lift Brands Global CEO on Consumer Behavior, Fitness Trends and AI Technology

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guest, Ty Menzies, global CEO of Lift Brands, an international franchise organization that is parent brand to Snap Fitness.

This episode discusses how the industry has had to adapt to the current hybrid work environment, fitness trends versus fads, GLP-1s as well as the barriers to fitness and the changes that the boutique industry has gone through and the shift towards digital solutions, including the integration of AI technology to hyper-personalize content and the member experience. 

Key topics discussed include:

• The change in consumer behaviour post-COVID.
• The influence of a more educated consumer.
• Digital versus in-person fitness demand.
• How franchising is being impacted by mergers and acquisitions.
• Fitness trends vs. fads that come and go.
• Ozempic-specific foods and training programs.
• Using AI to hyper-personalize and individualize content.

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0:00 Intro

4:42 Fitness trends, consumer habits and digital solutions

11:31 Snap Fitness’s strategies for differentiation and growth

15:24 Impact of mergers and acquisitions on fitness franchising

18:15 Fitness trends vs fads that come and go

19:58 Weight loss drugs and barriers to exercise

24:02 Using AI for personalized experiences and business operations

26:48 AI personalization and focus on consumer needs