Black Goldfish: 10 Keys to Creating a Differentiated Experience by Stan Phelps
About the Book:
Your brand today is no longer what you tell people it is. It is the differentiated experience (DX) your employees deliver. It is what you stand for and how your customers feel about you. And most importantly, your brand is what your customers and employees tell others about their experience.
Black Goldfish is an amalgam of the first 10 colors in the Goldfish Series. The color black happens when you put all the other colors together. Here’s a quick overview of the colors and 10 keys to creating a differentiated experience:
About the Author:
Stan Phelps is a best-selling author, keynote speaker, and workshop facilitator.
Stan is a TEDx speaker, and an IBM futurist and his writing has been syndicated on top sites such as Forbes, Customerthink, and Business2Community.
He has spoken at more than 500 events across Australia, Bahrain, Canada, Ecuador, France, Germany, Holland, Israel, Japan, Malaysia, Peru, Russia, Singapore, Spain, Sweden, the UK, and the US.
Prior to professional speaking, Stan had a 20-year career in marketing that included leadership positions at IMG, Adidas, PGA exhibitions, and Synergy. At Synergy, he worked on award-winning experiential programs for top brands such as KFC, Wachovia, NASCAR, Starbucks, and M&Ms.
He is the author of The Goldfish series of business books which includes Purple Goldfish, Green Goldfish, Golden Goldfish, Blue Goldfish, Pink Goldfish, Yellow Goldfish, Gray Goldfish, Red Goldfish, Diamond Goldfish, Silver Goldfish, and one other book – Bar Tricks, Bad Jokes And Even Worse Stories: 101 Bar Tricks, Riddles, Jokes and Stories.
And, interesting fact – Stan also has a law degree!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/black-goldfish-stan-phelps
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354 Data-First Marketing by Janet Driscoll Miller
353 Human Centered Communication by Ethan Beute
352 Sell Different by Lee Salz
351 The Ultimate Marketing Engine by John Jantsch
BONUS A Few Ideas From the First 350 Books
350 The Long Game by Dorie Clark
349 Get Different by Mike Michalowicz
348 I'll Be Back by Shep Hyken
347 Sales Enablement 3.0 by Roderick Jefferson
346 Winfluence by Jason Falls
345 Influence by Robert Cialdini
344 The Whole Marketer by Abigail Dixon
343 Sway by Christina Del Villar
342 Go Luck Yourself by Andy Nairn
341 Everyday Business Storytelling by Janine Kurnoff
340 Social Media For Small Business by Franziska Iseli
339 Find Your Red Thread by Tamsen Webster
338 The Digital Pivot by Eric Schwartzman
BONUS The Sh*t They Never Taught You by Adam Ashton
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