In this episode of The Negotiation, Todd sits down with Filip Zieliński, a seasoned entrepreneur and long-time China resident with a wealth of experience across various industries, including green energy, tech, F&B, retail, and education.
The conversation starts with a deep dive into China’s booming green energy space. Filip has had a front-row seat to China’s EV revolution - shaking up the global auto industry - through his work for Green Cell, a leading green battery company.
Filip also shares details on his latest venture, which aims to help Chinese students gain admission to top global universities. He breaks down how China’s engagement with international education has changed in recent years with the disruptions of the pandemic and a more mature “consumer” of international education opportunities.
Finally, we deep dive into China’s rapidly evolving startup ecosystem. Filip has an optimistic view of China’s start-up scene and highlights several sectors primed for significant growth, especially in biotech and hard tech.
Listeners will find much to learn from Filip's fascinating business journey in China.
Topics Discussed and Key Points:
Jacob Cooke | Special Edition Coronavirus Update
Sarah Kutulakos | The Rise of the Middle Class and How eCommerce Has Changed Corporate Infrastructures
Scott Silverman | Context Over Content, The Demand for Immediacy, & Experiential Marketing
Lauren Hallanan | Live Commerce, Private Traffic & Idle Fish
Tom Nixon | The Speed of China, An Innovation Mindset, & Reaching the 2nd, 3rd, and 4th Tier Cities With Your Marketing
Rebecca Fannin | The Race for Technology Supremacy & Alibaba Life After Jack Ma
Shawn Graham | From Politician to Chinese Business Consultant & The Importance of Building On-The-Ground Human Relationships in China
Doug Pearce | Chinese Megabrands, Agency Pitching Best Practices, & Using KOLs and Social Marketing in China
William Bao Bean | China's First Startup Accelerator, The Chinese Entrepreneur's Modus Operandi, & SOSV's Asia Investment Thesis
Bessie Lee | 3 Decades of Marketing in China, Marketing Technology Startups, and How AI Is Disrupting it All Everywhere
Elizabeth Campbell | PPC West vs. East, Forming Chinese Marketing Teams, and the Value of Custom Built China Data Analytics Software
Sally Zhang | A Masterclass in Dominating Alibaba's Taobao eCommerce Platform
Jordan Rosenberg | Unpacking China's Relationship With Bitcoin, Blockchain, and Cryptocurrencies
Singles Day Recap with Hao Lin of Alibaba Cloud & Joseph Cooke of WPIC Marketing + Technologies
Mathias Chaillou | China's Video Platforms, Risk Tolerance of Chinese Brands, and the Changing Agency Landscape in China
Todd Embley | Being An Expat Entrepreneur, Building Asia's First Tech Accelerator, and VC Investing in China
Leif Rogers and David Noel | Major Sports Brand Building in China, the Rise of Health and Fitness, and the NBA Tweet to Forget
Milo Chao | Auto vs. Infant Milk Powder Industries, the Importance of CSR to Brand Building, and Investing in Customer Service for Chinese Consumers
Rob Arthurs | China Import Regulations, Chinese Consumer Buying Cycles, and Using Free Trade Zones Effectively
Alex Duncan | Exploring the Social Media Landscape in China and the Importance of Quality Content
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