HALO Talks: Elevating Wellness
Business
Petra Robinson (aka "Mama ZUMBA!") got into the HALO sector while living abroad because of her passion and desire to help others. She studied with industry pioneers Jacki Sorensen & Judi Sheppard- Missett, became certified by AFAA in 1986, and eventually became their VP and ran their convention for 10 years!
Now with ZUMBA since 2005, Robinson runs 100-120 tradeshows a year for them. She and Pete chat about how ZUMBA became one of the most successful companies in the HALO space, and why it continues to thrive and grow. "The DNA is all about joy. The philosophy is to just wiggle and giggle. It doesn't matter if you can do the moves or not! You have to have an easy, basic entry point where people can come in, feel somewhat successful, and then you can keep training and grooming them," she states.
The nuggets of wisdom uncovered from this 30+ year industry veteran make this a must listen for anyone in the HALO sector!
Click here to download transcript.
Episode #483: Form 50 Fitness with Monica Marder: Unconventional Path to Growth
Episode #482: Creating an Immersive Running Experience | With Ethan Blauner of Sid's Gym
Episode #481: Sid Raman Unveils Next-Level Treadmill Technology
Episode #480: Revenue-Boosting Strategies for Health Clubs and Community Integration with Matt Schober
Episode #479: Will Coker's Strategies for Fitness Industry Staffing Challenges & Retention
Episode #478: Jim Ludwig on the Rise of Pickleball-Growth, Challenges, and the Road Ahead
Episode #477: Rina Raphael Discusses the HALO Sector Evolution and Industry Trends
Episode #476: Inside the Mind of a Coach-Neurobiology, Recovery, and Personal Development with Dr. Brian Paris
Episode #475: Optimizing Talent Acquisition-Staffing Secrets from Christine Howe of Fit Pro Finders
Episode #474: Exercise as Medicine-Dr. Kenneth Cooper's Trailblazing Insights on Preventive Health
Episode #473: An Inside Look at Underwater Torpedo League and Deep End Fitness with Prime Hall
Episode #472: Folk Revival-David Cantor Discusses Heirloom Ingredients, Sustainability, and the Acorn Revolution.
Episode #471: Lee Braun of Perspire Sauna Studios Talks All Things Franchising
Episode #470: Uniting Fitness Businesses-Dom D'Alexander's Somble Vision for Coaches and Studios
Episode #469: From the Court to the Boardroom-Josh Bonhotal's Impact in Sports and Venture Investing
Episode #468: Fitness Club Marketing with VR-Valuable Insights from Zvi Goffer of CampusVR
Episode #467: From Engineer to Entrepreneur: Dixie Grace's Boiled Peanut Odyssey
Episode #466: The Science of Reaxing-Jeremy Strom's Take on Unpredictable Stimuli Training
Episode #465: Unlocking CBD Success-A Conversation with Josh Forkner from Flex CBD
Episode #464: ICON Meals-Todd Abrams Reveals the Passion, Perseverance, and Strategy Behind the Brand's Success
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money