Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
What if I told you that a 1923 publication could hold the secret to your success in modern digital marketing? Today's episode opens a time capsule, dusting off the wisdom from Claude C Hopkins' "Scientific Advertising." Here, I marvel at Hopkins' foresight in scientifically measuring the effectiveness of newspaper ads and coupons - a century ago! I draw parallels to today's digital marketing landscape and underscore the importance of relentless testing and measurement in your marketing strategies.
Next, I dive into the realm of psychology and its connection to marketing - a concept as old as advertising itself. In a world increasingly centered around personal connection, I explore the power of curiosity, the perception of price, and the role of personal branding. I also examine the importance of user-generated content, decoding the age-old understanding of human nature and its efficacy in designing marketing strategies. I'll share insights on using lead magnets effectively and the potency of giving samples to lure prospects.
Finally, I delve into the significance of data and visuals in advertising. I unravel the strategic use of data, reminding you that specific facts and numbers are more persuasive than vague promises. I also stress the visual aspects of your ads, guiding you on selecting the right images to resonate with your audience. As I navigate through these timeless principles, I emphasize a culture of continuous testing and experimentation in marketing. So, tune in, learn from history, and let's elevate your digital marketing strategies together.
Scientific Advertising on Amazon
Download Dash Hudson's Guide to 2024 Social Media Trends and get a free 15-day trial of Dash Hudson here: https://dashhudson.com/podcast
Learn More:
Influencer Marketing During COVID-19: Still Worth the Investment?
How to Skyrocket Your Qualified Organic Traffic [Farzad Rashidi Interview]
LinkedIn Message Ads: The Convergence of Influencer Marketing and Paid Social
Why the Riches are in the Niches in Online Business [Jillian Tohber Leslie Interview]
The Hidden Power of Email Marketing to Scale Your Digital Influence
SEO and Social: Honing the Skills Needed for a Modern Marketer [Cyrus Shepard Interview]
An Introduction to The Age of Influence and Resetting Your Perspective on Digital Influence
How Human Writing - and AI Content Creation - Will Help You Scale Your Digital Influence [Kate Bradley Chernis Interview]
Influencer Marketing before the Internet: A Personal Case Study to Help Guide You Towards Success Today
How to Pivot Your Marketing During the Coronavirus Pandemic
Why Your Business Needs to be More Human Than Ever During the Coronavirus Pandemic [Mark Schaefer Interview]
COVID-19: What Your Business Needs to Do to Survive During the Coronavirus Pandemic
How to Create and Implement an Instagram Strategy to Grow Your Brand [Christy Laurence Interview]
Getting Started with B2B Influencer Marketing
How Every Small Business Can Increase Sales with Video [Jayson Duncan Interview]
How to Know When It's Time to Monetize Your Influence
How to Become a Published Author [Lee Constantine from Publishizer Interview]
How to Scale Your Digital Branding
LinkedIn Ads: A Comprehensive Look (AJ Wilcox Interview)
Pinterest Marketing for Those Who Still Don't Get It
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast