Melissa Dawn Simkins ’01 MS shares how her experiences in the Medill School of Journalism, Media, Integrated Marketing Communications’ IMC master’s program gave her an edge when the field of marketing was starting to shift. Her multidisciplinary approach led her to pioneer celebrity and influencer branding, which in turn helped transform the field of marketing and branding into what we know today. She also imparts the personal story that inspired her to launch Velvet Suite and the She-Suite to support women in the workplace and help them lead with purpose in work and well-being.
Shownotes:
Velvet Suite
The She-Suite
Writing your own path, with Ayun Halliday ’87
Becoming a Poet, with Mary Jo Bang ’71, ’75 MA
APIDA Heritage Month Special Episode with Phil Yu '00
What Does It Mean to Be a Woman in Medicine? With Shelly Vaziri Flais ’95, ’99 MD, ’02 GMER; Kavitha Gandhi ’94, ’98 MD, ’99 GMER; and Nupur Ghoshal ’01 PhD, ’03 MD
What Does It Mean to Be a Woman in Medicine? With Shelly Vaziri Flais ’95, ’99 MD, ’02 GMER; Kavitha Gandhi ’94, ’98 MD, ’99 GMER; and Nupur Ghoshal ’01 PhD, ’03 MD
What’s Next Live from San Francisco! An Alumnae Panel with Emily Moy ’18, Erin Turner ’14, and Tori Wu ’20
The Intersection of the Humanities and Technology with Iga Kozlowska ’14 MA, ’17 PhD
Bending the Arc of History toward Justice, with Terry Franklin ’84
How Mental Health Companies and Social Media Are Shaping Private Practice, with Kevin Yu ’19 MS
Community Is a Foundation for Healing, with Inger Burnett-Zeigler ’09 PhD
How to Make a Positive Impact, with 2022 Northwestern Alumni Medalist Cindy Chupack ’87
How to Make a Positive Impact, with 2022 Northwestern Alumni Medalist David Louie ’72
How to Make a Positive Impact, with 2022 Northwestern Alumni Medalist Jeff Ubben
What’s Next Live from Chicago! An Alumni Panel with Jennifer Siedjak ’14, Jim Alrutz ’16, and Ameen Kishta ’22 MS
Finding Your North Star with Suchi Sethi Tuli ’10 MBA
Helping Others Rewrite Their Stories with Mirielle Ranade ’09
‘GRACE: President Obama and Ten Days in the Battle for America’ with Cody Keenan '02
Leadership is a Journey with Ameet Mallik ’94, ’95 MS
Online Privacy Rights and the Datafication of Our Lives with University Trustee Jane S. Hoffman ’86 (’21 P)
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