Melissa Dawn Simkins ’01 MS shares how her experiences in the Medill School of Journalism, Media, Integrated Marketing Communications’ IMC master’s program gave her an edge when the field of marketing was starting to shift. Her multidisciplinary approach led her to pioneer celebrity and influencer branding, which in turn helped transform the field of marketing and branding into what we know today. She also imparts the personal story that inspired her to launch Velvet Suite and the She-Suite to support women in the workplace and help them lead with purpose in work and well-being.
Shownotes:
Velvet Suite
The She-Suite
Dave Collins '10 on Starting a Company Based on Improv
Ali Russo '13 LLM on Her New Definition of Success
Connor Regan '16 on Growing at Google
Emily Klear '12 MS on a Career Change into Couples Therapy
Emily Drewry '15 on Creating Her Own Role at Forbes
Ishan Daya '13 on Building his Business with Fellow Alumni
Carter Cast '92 MBA on Career Derailers and More
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