Imagine if you could decode the publishing industry with an expert who has a unique perspective, and is willing to spill some trade secrets? That's exactly what you'll get from our fascinating conversation with Todd Satterston, owner and publisher of Bard Press. Todd’s engineering background gives him a unique, process-driven take on publishing, which has led to the success of his unique model of releasing one book per year.
In a world where quantity often overshadows quality, Todd’s approach is a breath of fresh air. He believes that focusing on one book allows a publisher to truly understand the author's vision and create a product that resonates with readers. We unravel how this approach is instrumental in creating bestsellers. Todd also shares his expertise on crafting impactful book titles and descriptions, and reveals his strategy for successful book launches. We also discuss the role of airport bookstores for business authors and explore unconventional ways to make them profitable.
As we wind up our conversation with Todd, we dive into the world of book placement and distribution, especially for self-published authors. We shed light on the importance of good relationships with distributors and the terms that need to be negotiated for successful book placement. Todd also talks about retail placement options and how they affect the number of copies sold. Tune in and prepare to gain a wealth of knowledge on the book publishing industry, and most importantly, where you can find more about Todd, his books, and Bard Press. You wouldn't want to miss this enlightening chat.
Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule
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SPS 183: Writing A “Hybrid” Memoir & Taking The Unconventional Path with Mary Lawless Lee
SPS 182: Real & Raw Writing About Tough Experiences With Dave Hollis
SPS 181: Ghostwriters, Buying Back Book Rights From Your Publisher & Becoming A Successful Speaker with Grant Baldwin
SPS 180: A Scientist & A Copywriter Walk Into A Bar… (80/20 Sales & Marketing Overview) with Perry Marshall
SPS 179: Ads For Authors- Selling Books & Growing Your Business Using Ads with Nicholas Kusmich
SPS 178: Sales Skills That Will Help You Sell More Books with C. Lee Smith
SPS 177: Growing Your Ministry And Faith Based Business Using A Book with Jonathan Hardy
SPS 176: Poetry, Creativity, Memes, & Art- Channeling These Talents Into A Great Book with James McCrae
SPS 175: Simple Money, Rich Life - Behind the Scenes Of My Successful Book Launch with Bob Lotich
SPS 174: The Wise Investor: Using A Business Fable To Stand Out In A Crowded Market with Rich Fettke
SPS 173: Growing Your Real Estate Empire & Raising Private Money Using A Book with Matt Faircloth
SPS 172: Writing On Medium To Sell More Books & Grow Your Email List with Ayodeji Awosika
SPS 171: How To Write Useful Books That Help Readers & Sell Well with Rob Fitzpatrick
SPS 170: Growing Your Corporate Speaking & Consulting Business Using A Book with Brenda Bence
SPS 169: How To Make Your Next Book More Successful Than All Of Your Previous Books with Tony & Alisa DiLorenzo
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