Rob Crisofaro is the Co-Founder of Alife and Treis Hill is the Partner and General Manager of Alife. An all-in-one footwear, art, streetwear store also serving as a creative agency, the brand has been a forerunner in the streetwear industry, laying the foundation for the DNA of "hype" before "hype" was a thing. Twenty years ago, Alife was founded by Arnaud Delecolle, Tony Arcabascio, Tammy Brainard and Rob Cristofaro, the group met working together at Sportswear International, what was then an influential B2B magazine. In 2001, they opened their sneaker store, Alife Rivington Club and in 2005, Treis Hill joined the team.
In this episode, the duo reflect on the early beginnings of the brand, how Alife became a testing ground and early scene-maker of streetwear drops and hype, complicated business deals, future plans and more. For more information: https://hypebeast.com/2019/10/alife-rob-cristafaro-treis-hill-interview-business-of-hype-jeffstaple-episode-58
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS. Also check out our affiliated site, HYPEBAE and the launch of their new radio platform HYPEBAE Radio at https://hypebae.com/radio or on https://anchor.fm/schoolofsustainability
Special Finance Q&A
ICYMI: Lupe Fiasco Breaks Down How Martial Arts Impacted His Life
Introducing Our Newest Podcast Series: The Anthropology
A$AP Ferg
Woody of Sneaker Freaker
Jason Stein of Laundry Service, Cycle Media and Steins
Luke Tadashi of Bristol Studio
Louis Colon of FILA
Daniel Kasidi of Rastaclat
Nicole McLaughlin
John C Jay - Part 2
John C Jay - Part 1
Miki Agrawal
Jaysse Lopez of Urban Necessities
Sean Wotherspoon - Part 2
Sean Wotherspoon - Part 1
Eric Koston
Jaden Smith
David X Prutting of BFA
Peter Lundgren of T-Post
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
The HBR Show
MIC/LINE
HYPETALKS
The Anthropology
The HYPE Report