In this episode I want to dig deeper into a topic I emailed my list about a couple of weeks back, and I want to challenge you to ask yourself: are you falling into the trap of building a shallow brand?
I want to make it clear: I’m not implying that you, as a person, are shallow! Firstly: I don’t think you’d be listening to this podcast if you were, tbh. I would have scared you off a loooong time ago!
And secondly: even if you were, you wouldn't admit it, would you? I mean, who wants to be seen as someone lacking emotional or intellectual depth; that person who judges others on their looks, their job, their house, or how much money they have. Who is all-consumed with appearances, but flakey af when shit's about to get real. I’m not saying that at all.
Of course you're not shallow. But what about your brand?
I hate to tell you: If you are only focusing on the visual aspects of your brand, then… yes. Your brand is shallow.
— But I want [my brand] to be so much more than just a pretty face! I hear you scream. Well, my friend, I want more for your brand too.
Tune in to hear about the pitfalls, and how to avoid them!
TL;DR — episode links:
Brand Audits – how does your brand score?
Result driven marketing with Hallgeir Gustavsen
Social media series: Linkedin with Petra Fisher
Brand voice strategy with Helen Tremethick
Reflections on a sh*tty year and visions for the next one
Social media series: Pinterest with Malene Fuglsig
How Stories can Help you Grow your Brand w/ Rosie Di Lecce
Social Media Series: Instagram with Preeti Pooja
How a distinct identity is the key to a stronger brand
Social Media Series: YouTube with Gulce Onganer
Crafting a verbal brand identity – with Beth Farris
Stop blocking your own success! with Barbara Nixon
Should you mix politics and branding?
Choosing colours for your brand
Choosing fonts for your brand
Owning your sh*t – with Heather Thorkelson
A real life rebranding story
An introduction to branding – and no, it’s not just your logo
Brand identity guidelines – what are they and why do you need them?
Introducing: The Brand it! with Petchy Podcast
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The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show