In episode 234, Kestrel welcomes Lottie Bertello, the founder and creative director at LOTI, to the show. An upcycling design studio recently launched in 2021, LOTI reuses materials that would otherwise end up in landfills.
“We’re gonna be really vocal with our platform to show people that we don’t need to be following these trends. I think trends is what has pushed this overconsumption in massive amounts. And there’s the misconception that trends are the only fun clothes you can use — like trendy clothes equal fun and sustainable clothes equal boring, which is absolutely not the case at all.”On this week’s show, Lottie shares more of her experience working within the conventional fashion industry, and how for her, that made her realize that building her own project was where she could make the most positive impact.
Lottie highlights some amazing stories from the beginnings of building the brand — one day, she was browsing the racks at a Goodwill, and she ended up buying 300 men’s button up shirts, without having a plan as to how to use them. Those shirts became the first building blocks of what LOTI has become today.
Also, Kestrel and Lottie also explore some of the nuances around “trends” and where they fit into the sustainability and fashion movement.
“I think developing our aesthetic was the most challenging part of developing LOTI because as much as our brand stands for textile waste reduction and ethical manufacturing, we have nothing without a good product that people like — it’s unsustainable for us to sell a product based on the fact that it’s quote unquote sustainable. You know, if you don’t love it, then you’re not going to wear it, and if you’re not wearing it, you might be throwing it out, and that’s not the point.” -Lottie
“Ultimately — trends are what make clothing be disposable, because once a trend is gone, people are no longer wearing that, and then that garment doesn’t have a space in your closet anymore. I think there is a distinct difference between relevant items and trendy items.” -Lottie
LOTI’s website
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This week's episode is brought to you by OEKO-TEX® - a worldwide association of 18 independent research and test institutes that sets standards for safer textile and leather production and products. The OEKO-TEX® portfolio of independent certifications and product labels help all of us make responsible decisions to choose products that are safer, more environmentally friendly, and manufactured in a socially responsible way.
Learn more about their labels at www.oeko-tex.com.
S05 Episode 240 | Maxine Bédat on why circularity won't save us, how the origin of business was not to maximize profit & what that context tells us about the current fashion system
S05 Episode 239 | Ganni on the importance of action over labels & their 44 responsibility gameplan goals
S05 Episode 238 | Best friends Jazmine (@thatcurlytop) & Gabby (@gabrielasage) on reclaiming "influence" & finding balance as content creators and sustainable fashion advocates
S05 Episode 237 | OEKO-TEX®, green chemistry & navigating the nuances of product labels
S05 Episode 236 | Educator Emi Ito and Gina Stovall of Two Days Off on collaborating to honor a legacy & getting creative to infuse fashion with more accessibility, generosity and inclusivity
S05 Episode 235 | Mikaela Clark of Hansel on balance in partnerships, welcoming the evolution of your creativity, and inclusivity in upcycling
S05 Episode 233 | Katherine Theobalds of Zou Xou on sensible shoes and resisting mindless consumption & markdowns
S05 Episode 232 | Kara Fabella on the nuances of "influence" today, splashing color across ethical fashion + her Living In COLOR(ISM) series
S05 Episode 231 | GOODS & SERVICES ON MODERN SHOE REPAIR + REFRAMING OUR UNDERSTANDING OF THE SNEAKER LIFESPAN — AKA SNEAKER REPAIR IS POSSIBLE!
S05 Episode 230 | KIANA KAZEMI ON THE OPPRESSIVE HISTORY OF ENGINEERING + TECH, THE NEED TO REFRAME THE "PROBLEMS" ENGINEERS ARE TRYING TO FIX, AND WHAT THIS HAS TO DO WITH FASHION
S05 Episode 229 | DANI DES ROCHES OF PICNICWEAR ON STATEMENT PIECES + FUTURE VINTAGE OVER FUTURE GARBAGE
S05 Episode 228 | CATHERINE MCKINLEY, AUTHOR OF THE AFRICAN LOOKBOOK, ON THE DEEP MEANING CONNECTED TO CLOTH, THE POWER OF THE CAMERA AND SEWING MACHINE + RECLAIMING VISUAL NARRATIVES
S05 Episode 227 | YESSENIA FUNES OF ATMOS ON RACE AND THE ENVIRONMENT + CENTERING FRONTLINE ORGANIZERS AS THE WRITERS OF THEIR OWN STORIES
S05 Episode 226 | MATT HICKEY OF BE KIND VIBES ON KINDNESS + PLANTING THE EARLY SEEDS FOR CONSCIOUS CHATTER
S05 Episode 225 | URBAN NATIVE ERA, "YOU ARE ON NATIVE LAND" + LEADING WITH STORYTELLING
S05 Episode 224 | TWO DAYS OFF, APPROACHING FASHION THROUGH AN ENVIRONMENTAL SCIENCE LENS + HOW EVERYTHING IS INTERCONNECTED
S05 Episode 223 | MAGGIE MARILYN ON TRANSPARENCY, RESPONSIBILITY AND ACCOUNTABILITY + THE NEED TO ALIGN VALUES WITH BUSINESS MODELS
S05 Episode 222 | SELINA SANDERS ON UPCYCLING, HOW FASHION CREATES CULTURE + HOW HER PHILIPPINE HERITAGE INFLUENCES THE BRAND'S AESTHETIC
S05 Episode 221 | ROOPA PEMMARAJU ON HONORING ARTISANS + THE CRAFTSMANSHIP OF INDIA
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