Join us this week on Winning With Shopify as we delve into the world of e-commerce with EcomHannah, an entrepreneur who has built her brand across multiple platforms including Shopify and Etsy.
Discover Hannah's journey, from starting a YouTube channel to mastering the economics of e-commerce and crafting a SMART USP (Unique Selling Proposition).
We'll explore the essential steps for completing sales online, the evolving landscape of PPC marketing, and strategies for gaining a competitive advantage.
Whether you're just starting out or looking to elevate your e-commerce game, this episode offers valuable tips and tricks for success in the digital marketplace!
Key takeaways:
0:00 Introduction
1:37 About today’s episode
2:07 Hannah’s Journey: Building a Brand on Shopify, Etsy and More
7:03 What Led Hannah to Start a YouTube Channel
10:33 Economics and the Future Of Ecommerce
14:59 What's Your SMART USP?
18:27 The 3 Step Process for Completing Sales on e-commerce
23:57 PPC Marketing: The Process of Change
25:54 Have You Got A Competitive Advantage?
28:46 How To Integrate Your Social Media Channels
32:15 How To Build a Monthly Business on Shopify
34:54 Ask The Influencers: Working With Consumers
35:32 How Do You Convert Influencers' Activity Into Revenue?
41:52 How to get your influencer to endorse your stuff
44:37 Thank you for watching
EcomHannah: https://www.youtube.com/@EcomHannah
Check out Omnisend here: https://your.omnisend.com/winningwithshopify
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
PPC Ep 1 - Google Ads Masterclass With Pamela, Ajala Digital
Going International on Shopify - Special Guest, Tim Richardson
Ep 4 - Exclusive Interview With Dan Nephew from Lovepop (Shopify Store). What's changed during Covid?
Ep 3 - Exclusive Interview With Kwame Ferreira from BondTouch (Shopify Store). What's changed during Covid?
Ep 2 - Growing Your Shopify Store During & Post Covid. An interview with Sara Arthrell (Brightpearl)
Ep 1 - Interviewing a Retail Legend, Andrew Busby --> How shopping behaviour will change over the next 12 months
Episode 101 Special - With a Surprise Guest!!
SEO Part 4: Offsite SEO - Dominate Google & Build Your Brand
SEO Part 3b: Content Optimisation Todo List
SEO Part 3: Content Optimisation on Shopify
SEO Part 2: Technical Optimisation on Shopify
SEO Part 1: Keywords - With special Guests, Chris Laas
Facebook Ads Masterclass with Kevin from Voy Media
"I’ve invested in advertising - nothing has worked” - How To Never Be This Person!
Creating a Profit-Driving Shopify Store - Nick Outlines His Top Steps
Exclusive Interview With Brightpearl - Preparing Your Store To Scale
Exclusive Interview with Dan, the Founder of the Shopify store 'Unbound Merino'
Entertainment Thinking With Marketing Guru Brian Millar
Creating Epic Content That Converts - The Power of Words!
Interview: Chris Marshall from Onstate. Getting Sales From Your Shopify Store!
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