WORDS HAVE POWER. USE THEM WISELY.
5 points of reference:
Words have meaning. For example, I hate being called CEO and startups are full of buzz words that, as Nick says, lack any real clarity, depth or meaning. Words need to be in priority. For example, content on a page. The power of questions: Why am I failing? Why am I not doing better yet? Keep it snappy. What you do: Create a long sentence, then chop it down to 5 words of less. There are 3 levels of content. Alert, info & contractual.We hope you enjoy it!
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