Joining me today is Joey Coleman. He is a speaker, teacher, and author of the book Never Lose a Customer Again. I’m a big fan of his book, and we recently used his book for our team at Self Publishing School. At the end of the book club, Joey came on, and we did a Q&A with him.
Joey describes the message of his book as “If we want to be in business, grow our businesses and earn the right to continue to be in business, then we have to take care of our customers.” We need to focus on the clients who have signed up and want to be part of our business family.
He realized as he was speaking, he could only reach a fraction of the people he wanted to reach others who didn’t have the opportunity to hear him speak. “I wanted to create a product that would serve them well.” He wanted to write a book that contained long-lasting principles.
We talk about different types of publishers, and why he wanted to go with a traditional publisher. Make sure to get clear on why you are writing your book and what you want to accomplish before you choose a type of publisher. He and I talk about the financial tracking that accompanies using a publisher and the opportunities that my book has given me, not counting book sales.
Listen in to find out the two primary goals for Joey to write his book, his perception and the reality of the cost of writing a book, and how Joey received a six-figure advance for his book. Learn why Joey hasn’t earned out his advance, how his book has improved his speaking fees, and his marketing plan for his book.
Show Notes
[02:12] Joey shares why he decided to write his book and the purpose behind Never Lose a Customer Again. [03:33] His two primary goals for writing his book. [05:13] Perception and reality of the cost of book writing. [08:08] How Joey received a six-figure advance on his book. [11:40] Why he received five bids out of five pitches and got the contract for his book. [13:33] Have multiple people, including your agent and your attorney, review any contract before signing. [16:44] The economic reality of Joey’s book, 23 months post publishing. [22:27] How his published book has impacted his speaking fee. [25:12] Why Joey hired a team to write his first book. [27:29] The marketing strategy leading up to book launch. [33:58] Why you should leave a review for a book author. [37:38] Relationship building and why it’s important when you are pitching a publisher. [41:10] Providing more value for your customers. [45:42] Marketing his list and internet advertising. [50:39] How many people have participated in Joey’s book experience.Links and Resources
Self-publishingschool.com Spsfreetraining.com Circle of Profit Recorder Plus Find Joey on the Web Never Lose a Customer Again Hire Joey for Your Next Speaking Engagement helpmejoey@joeycoleman.comSPS 245 SPS Throwback Rich Dad Poor Dad & 46M+ Units Sold of his Self-Published Book (Robert Kiyosaki Interview)
SPS 244: When Faith Fails: Writing About Your Faith As A Christian or Pastor…with Dominic Done
SPS 243: The Advisor Breakthrough: Using A Book To Get Clients & Referrals with Shawn Sparks
SPS 242: Writing A Memoir On Your Health & Faith Journey with Karen Wilkinson
SPS 241: Get Scalable: Scaling Your Company Using A Book with Ryan Deiss
240: “The Empowered Woman” + Writing A Collaboration Book / Anthology with Marta Spirk
SPS 239: Launching An Updated & Revised Edition After 2M+ Copies Sold (Miracle Morning Behind The Scenes)…with Hal Elrod
SPS 238: Booking More Speaking Gigs, $40k Keynote Fees, And Bulk Book Sales with Cameron Herold
SPS 237: Rise Of The Reader & How To Market Bestselling Books with Nick Hutchison
SPS 236: Startup Santa: From Toymaker & Inventor To Author with Brad Pedersen
SPS 235: $80k/year In Royalties For 6 Years From One Book…How This Teacher Did It with Rob Plevin
SPS 234: BIG ANNOUNCEMENT! Unleashing the Power of Authorship
SPS 233: Be Seen: Discovering Your Voice & Booking Speaking Gigs Grow Your Brand with Jen Gottlieb
SPS 232 How I Sold 25,000+ Copies Of My Children’s Book with Delanda Coleman
SPS 231 How To Get Famous & Sell More Books By Getting On TV with Clint Author
SPS 230 Using AI / ChatGPT To Write & Publish Your Book with Jonathan Green
SPS 229 Grow An App Using A Book And Teaching Kids About Money with Scott Donnell
SPS 228 Post Pardon Me: Writing A Book About Postpartum And Other Difficult Life Experiences with Suzanne Yatim Aslam
SPS: 227 Marketing Secrets, Affiliate Book Launches, And Gorgeous Book Funnels with Julie Chenell
SPS226: The Journey To 110,000 Copies Sold & Relaunching Your Book…How I Did It with Sean Cannell
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