Growth Experts with Dennis Brown
Business:Marketing
As a serial entrepreneur, Sean Matson is bringing disruptive technologies to market and empowering others along the way. With 5 deployments under his belt, Sean is no stranger to a challenge. His experience on the front lines uniquely prepared him to create innovative products for both civilian and military life. Sean shares how his high-touch customer acquisition strategy has attracted customers to his most recent endeavor, Cardomax.
Sean Matson served 13 years as a Navy Seal before plunging into entrepreneurship full-time. Most recently, Sean launched Cardomax, a liquid supplement company committed to producing high quality supplements with clean ingredients. Sean is also CEO of MATBOCK, a veteran owned and operated business that creates lighter and more practical equipment for every environment. Additionally, Sean helped found Shop Decon, a veteran owned cleaning supplies company. His passion for business started while he was still serving in the Navy SEAL Reserves, with the launch of Strike Force Beverage and Aceso Plasma, LLC.
Tune in to hear Sean’s story…
2:13 – Starting a company while on duty
3:11 – Benefits of liquid supplements (instead of powder)
5:33 – Designing for our troops
6:54 – Customer acquisition…even at a loss
8:04 – Full product vs. the sample
9:40 – Putting your money where your mouth is
11:00 – Not your average “abandon cart” email
13:30 – Creating customers for Life
14:29 – Customer Acquisition Cost vs. Lifetime Value
16:11 – The art of the reply
17:36 – Handwritten notes & retention
19:36 – Different is better than “better”
23:01 – Favorite growth tool (Klavyio) and Favorite Book (The Rise of Superman)
Resources:
Connect with Sean Matson …
Facebook: sean.matson
Instagram: sean.matson & cardo_max
Try Cardomax: Cardomax.com & Sample Packs
Sean’s Favorite Book: The Rise of Superman by Steven Kotler
Sean’s Favorite Tool: Klaviyo
———————————————————————————————————————————
Are you getting a steady flow of highly targeted leads from LinkedIn??
If not, I can help…
Get the ultimate guide to generating inbound leads on LinkedIn!
Text 44222 with the word LIGUIDE or visit AskDennisBrown.com/guide
If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.
Can’t get enough? Connect with me!
AskDennisBrown.com
Instagram [Free Giveaways]
GE Ep 343 [2021] - The Secret to Creating Magnetic Messaging w/ Michael Zipursky
GE Ep 342 [2021] - How to 5X Your Revenue with the 4 R’s w/ Dan Morris
GE Ep 341 [2021] - Why Working Harder is NOT the Key to Scaling Your Business w/ Mark Jacobs
GE Ep 340 [2021] - The 7 Figure Pandemic Pivot w/ Sheila Bella
GE Ep 339 [2021] - How to Build A $25 Million Dollar Ecomm Brand with Clickfunnels w/ Jack Murphy
GE Ep 337 [2021] - How to Optimize an Underperforming Sales Team w/ Ali Mirza
GE Ep 336 [2021] - From Startup to Over 6,000 Customers in Just 4 Months w/ Sean Matson
GE Ep 334 [2021] - How to Create Product Lead Content w/ Xenia Muntean
GE Ep 332 [2021] - How and Why Talent is The Best Growth Strategy w Reid Lappin
GE Ep 331 [2021] - Why 98% of Businesses Never Break $1 Million in Sales w/ Susie Carder
GE Ep 329 [2021] - How to Get Big Media Exposure For Your Small Business with No Money w/ Zack Teperman
GE Ep 326 [2021] - How R-Zero Disrupted A 100 Year Old Industry While Doing $11 Million in Sales in Year 1 w/ Eli Harris
GE Ep 326 [2021] - Critical Step For Every Small Business Post Covid -19 w/ Howard Tiersky
GE Ep 324 [2021] - From $10k to $300k Per Month in 30 Months w/ Ahmad Munawar
GE Ep 322 [2021] - How to Set Growth Goals During Uncertain Times w/ Darrel Amy
GE Ep 320 [2021] - How to Pivot and Thrive During A Global Pandemic w /Elaine Pofeldt
GE Ep 318 [2021] - How to Leverage Virtual Events to Grow Your Small Business in 2021 w/ Jonathan Kazarian
GE Ep 317 [2021] - How to Get Featured in the Media w/ Christina Nicholson
GE Ep 315 [2021] - The Science Behind What’s Working in Marketing Today w/ Bill Durrant
GE Ep 313 [2021] - SEO Tips to Outrank 9 Figures Business on a Shoestring Budget w/ Jacob Mcmillen
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth