Hey Zengineers! This week we’ve got another special guest: Laura Goldfarb. Laura’s an award winning music publicist, writer, entrepreneur, radio host, music journalist, songwriter, social media marketer, artist manager, booking agent, tour manager, nomad, and once, an impromptu human mic stand. As the “Big Kahuna” at Red Boot PR, she’s spent years handling public relations for a family of badass indie music artists. More recently she’s taken up the mantle of Community Manager for artist MILCK, whose song “Quiet” became the unofficial anthem of the 2017 Women’s March... we get into all that and more on this week’s ’cast!
Adam and Laura have worked together here and there over the years, and share similar philosophies regarding transparency and authenticity in digital marketing... so of course he roped her in for an episode. But Laura flipped the script, and came with a bit of a bone to pick after listening to Episode 38, the one about BS pop music. We pick that conversation up to talk about the not-BS side of pop music: the side that can make a whole field full of people vibe and dance, the part that can serve as a rallying point for something as important as social justice.
Tune in for a great conversation about modern PR, digital marketing, community management, pop music, it’s importance and power to heal souls and rally social movements. As always, let us know what you think on Twitter @zengineeringpod, via email (hello@zengineeringpodcast.com), and check out all the links and goodies in the show notes at http://zenigneeringpodcast.com.
Enjoy!
Adam & Brian
026 - On Corrections with Alan Gilbert - Quantum Computing, Gold Dollars, and Solipsism
025 - On Podcasts, with Borson And D-Abel
024 - On Holiday Safety, Costco Carts, and Trump Snow Globes
023 - On Fake News, Political Discourse, And Media Literacy
022 - On Patreon, The Value Of Time, and Redistribution Of Wealth
021 - On Mutant Mosquitoes and Internet of Things Cyberattacks
020 - On Millennials Watching Stuff, The EpiPencil, And The Napster Of Everything
019 - On Uncomfortable Silence, and Star Wars Simulation Theory
018 - On Digital Audio, Apple, and Headphone Jacks
017 - On Uncomfortable Topics, Profanity, and Sexy Han Solo
016 - On Stuff They Shouldn't Teach Kids Anymore
015 - On Water (w/ Ian Prichard)
014 - Hitlist: On Facebook Affection & Babies, Cycles, & Self Control
013 - On Fitness Chores, Practice, And "The Zone"
012 - Hitlist: On Interweb Outrage, “Smart" Light Bulbs, and Backup Cameras on The Bridge
011 - Hitlist: On Wikipedia, Stale Earth Problems, and Genetic Code
010 - On Sports, Fandom, Socialism, and The Fear of Losing (w/ Mike Rosolio)
009 - On Hacking, Cryptography, and The FBI vs. Apple
007 - On Search Engines
006 - Hitlist: On Unlimited Paid Vacation, Big Telescopes, and Surfing the Universe
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